Breaking News

FujiFilms Expands AstaliftDistribution to Europe

January 30, 2013

JAPAN: FujiFilm Europe GmbH will roll out its Astalift skin care range into the European market starting next month. Since its introduction in Japan four years ago, the Astalift range has earned user acclaim among women eager to maintain youthful looking skin, according to FujiFilm, which is expanding into the health care business with “proprietary technologies.”Sales will commence in France, with the UK, Germany, and Spain to follow during the year.

Fujifilm’s Astalift range is billed as a comprehensive anti-aging skin care brand, developed using cutting edge core technologies accumulated over many years of research and development of photosensitized materials. These distinctive technologies include the findings of its own collagen research, anti-oxidization technology and nano-technology.


The range contains collagen and astaxanthin—an increasingly-popular skin conditioning agent approximately 1,000 times more powerful than the coenzyme Q10.


“Even though we are entering a market which is totally new to us, we have good reason to believe in solid growth and enduring success. It is good to know that we have the technological resources at our own command, that we can draw on experience in consumer product marketing, and that we can provide the strength of a global corporation with its worldwide network and shared services,” said Junji Okada, managing director of Fujifilm Europe GmbH. “Entering the skin care market is a great chance for us to expand our business in Europe.”


A new division, European Beauty & Health Division, has been established to coordinate the launch of Astalift in Europe. Andrzej Brylak has been appointed director of European Beauty & Health Division. The sales of Astalift skin care products will start in Februaryin France, with the UK, Germany, and Spain to follow.

blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.