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FujiFilms Expands AstaliftDistribution to Europe

January 30, 2013

JAPAN: FujiFilm Europe GmbH will roll out its Astalift skin care range into the European market starting next month. Since its introduction in Japan four years ago, the Astalift range has earned user acclaim among women eager to maintain youthful looking skin, according to FujiFilm, which is expanding into the health care business with “proprietary technologies.”Sales will commence in France, with the UK, Germany, and Spain to follow during the year.

Fujifilm’s Astalift range is billed as a comprehensive anti-aging skin care brand, developed using cutting edge core technologies accumulated over many years of research and development of photosensitized materials. These distinctive technologies include the findings of its own collagen research, anti-oxidization technology and nano-technology.

The range contains collagen and astaxanthin—an increasingly-popular skin conditioning agent approximately 1,000 times more powerful than the coenzyme Q10.

“Even though we are entering a market which is totally new to us, we have good reason to believe in solid growth and enduring success. It is good to know that we have the technological resources at our own command, that we can draw on experience in consumer product marketing, and that we can provide the strength of a global corporation with its worldwide network and shared services,” said Junji Okada, managing director of Fujifilm Europe GmbH. “Entering the skin care market is a great chance for us to expand our business in Europe.”

A new division, European Beauty & Health Division, has been established to coordinate the launch of Astalift in Europe. Andrzej Brylak has been appointed director of European Beauty & Health Division. The sales of Astalift skin care products will start in Februaryin France, with the UK, Germany, and Spain to follow.

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