ITALY: With a total of 28,161 professionals and sector operators, a 40%-plus growth rate of visitors compared to the 2010 edition and double the number of international attendees from 77 countries, InterCharm Milano 2011 surpassed even the most optimistic expectations establishing its status as the benchmark trade show event for all beauty professionals at world-class level. Building on that success, show organizers have announced dates and location for the next InterCharm Milano: Oct. 6-8, 2012 at fieramilanocity.
In preparation for the third edition, numerous initiatives specifically dedicated to each sector are being studied to establish the trade fair as the ideal showcase for an encounter between supply and demand, complete with training, displays, competitions, shows, technical and practical demonstrations and much more. For example, coinciding with the event is the World Hairdressing Championship-Hairworld 2012 that is making its return to Italy after eight years, which will be held the same week.
Organized by Organisation Mondiale Coiffure (OMC), Hairworld is billed as the key international event for all professionals and aficionados from the hair world and beyond. It is a unique opportunity to learn new techniques, develop know-how, and discover new products and the most innovative instruments and services in the whole of the beauty industry. Contestants from more 60 countries will gather in Milan on Oct. 7-8 to test their ability, creativity and talents in hairstyling, nail decoration, makeup and much more.
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