Breaking News

Jequiti To Grow 20% in 2012

By Sueli Ortega , Correspondent | January 29, 2013


Jequiti Cosmeticos will invest $104 million in marketing, technology information, and innovation this year. The company will also open two distribution centers in 2012.

“The growth of income of the C and D classes (middle class) is an important factor in this investments, which is supported in our company through the quality of our products and services and brand innovation,” said Lasar do Carmo Jr., president of Jequiti Cosmetics.

According to do Carmo, the company ended 2011 with 190,000 consultants and he expects that number to grow 25% in 2012. Also this year, the company will focus on international perfumery at affordable prices. A survey by Abihpec, the Brazilian Association of Toiletries, Perfumes and Cosmetics, indicates that the sector could exceed $22.4 billion this year.

Sueli Ortega


Sueli Ortega has written forIsto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.

She has her own website, and can be reached at

blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.