Breaking News

Jequiti To Grow 20% in 2012

By Sueli Ortega , Correspondent | January 29, 2013

 

Jequiti Cosmeticos will invest $104 million in marketing, technology information, and innovation this year. The company will also open two distribution centers in 2012.


“The growth of income of the C and D classes (middle class) is an important factor in this investments, which is supported in our company through the quality of our products and services and brand innovation,” said Lasar do Carmo Jr., president of Jequiti Cosmetics.


According to do Carmo, the company ended 2011 with 190,000 consultants and he expects that number to grow 25% in 2012. Also this year, the company will focus on international perfumery at affordable prices. A survey by Abihpec, the Brazilian Association of Toiletries, Perfumes and Cosmetics, indicates that the sector could exceed $22.4 billion this year.


Sueli Ortega

Correspondent

Sueli Ortega has written forIsto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.

She has her own website, CosmeticosBR.com and can be reached at sortega@cosmeticosbr.com.br

 
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.