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PCD is Feb. 8 and 9 in Paris

January 30, 2013

FRANCE: Packaging and dispensing systems are major components in the success of a perfume or beauty product like makeup. For the consumer, it is the packaging that conveys the brand image. It must catch his or her attention, protect and preserve the product, provide for its delivery and/or application and respect the environment. In the era of smartphones and tablet computers, packaging plays an ever more important part as a medium to create new services like interactivity with the internet, point-of-sales advertising or real time 3D.In that respect, PCD is a key meeting point for brand experts and their main packaging suppliers to take stock of the situation and launch new projects. The congress this year is scheduled for Feb. 8 and 9 in Paris.

On Wed., Feb 1, the morning Innovation Workshop has two major themes, ”How effectively to draft a patent to meet you aims,” and “e@PCD: electronics–cosmeticsconvergence.” In the afternoon, the program features: “Perfumes: Packaging innovations & dispensing.”

On Feb. 9, the event will turn its attention to “Packaging for beauty products and makeup: recent advances,” withHervé Bouix, SVP packaging new ventures and special projects, The Estée Lauder Companies, Inc USA, serving as chair.

On Thursday afternoon is the PCD Awards Ceremony. To open the ceremony, Daria Myers, SVP global innovation and sustainability, The Estée Lauder Companies Inc., USA, will share her vision of “Green Prestige Packaging.”

More info:

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