According to preliminary data from Kline, US cosmetics and toiletries sales will rise 3.1-3.6% this year—that’s ahead of last year’s 2.4% growth, according to the Parsippany, NJ-based research company.
The prestige channel is the big winner in 2011, as sales are expected to jump 7-8%.
For Saks Fifth Avenue, cosmetics were one of its strongest performing categories last year.
In its report, Kline noted that Saks called cosmetics one of its strongest performing categories. In contrast, sales in mass are expected to increase 2-3%, which is about the same rate of growth as during the recession, according to findings.
In other channels, direct sales were projected to rise 2-3% in 2011, specialty store sales are expected to rise 4-5% and professional sales will gain just 1-2%.
Kline will issue its report next month.
More info: www.klinegroup.com