Online Exclusives

It's Puffalicious

By Melissa Meisel, Associate Editor | January 5, 2012

New shower product lets the user customize scent via bath beads.

Studies show that consumers like the idea of bathing with a variety of fragrances and colors that reflect their daily mood.After all, some mornings you’d like to energize with a citrus or mint scent; other times, you’d like to escape via lavender or jasmine. Sher Gregory, a beauty industry veteran with a knack for bath and body products, capitalized on this concept with Puffalicious, her new personal care collection.

Billed as the “next generation of bathing products,” the line debuted in 2011 on her website,, with plans to expand into boutiques this year. The Pocket Pouf, a patented body wash system, includes a two-tone mesh sponge with a pocket that holds a “unidose” bathing bead so the consumer can insert a different fragranced lathering bead each time they wash.

Puff Enough: The Puffalicious Pouf.
“Whereas traditional products come in a single fragrance and color, our product is provided in an assortment for the consumer to select from,” Gregory told Happi.“Each 30-day supply will provide five beads in six fragrances for selection. For the consumer to have this selection in a traditional product, they would need to purchase six bottles of body wash, which would produce clutter in their bath tub or shower and become quite costly.”

The Puffalicious bathing bead foams instantly, to evenly distribute lather all over the body until completely dissolved. Glycerin- and water-based, the beads feature essential oils in a variety of scents. In the Therapeutic collection, consumers can pick from Frosty Mint, Green Tea, Ginseng Punch, Call Me Aloe, Rose Glow and Lavender Lullaby; in the Enriching range, selections include Strawberry Splash, Almond Joy, Honey Buzz, Vanilla Froth, Coconut Current and Pyro Papaya.

Gregory, no stranger to the cosmetic and fragrance business, consulted with Unilever in the 1990s to create the body wash poufs that launched the Caress and Dove body wash lines.She also created and co-patented a pouf for Lever 2000, which was designed to appeal to all members of the family.

The Puffalicious line is packaged in clear tubes, in both 30-day and eight-day travel supply sizes. Additional SKUs will be packaged in cosmetic and travel bags. Ready-packed spa gift sets are also available.

Future plans for the company, according to Gregory, include line expansions, especially related to the tween/teen and men's markets.

“We also plan to extend the line to other bathing products, and also beauty care—with moisturizers and self-tanning products down the road,” she said.“Additionally we are trademarking new innovative items to launch in the near future in the personal care and stationary markets.”

Until then, Puffalicious is touting “a more luxurious experience” in the shower with no waste of product down the drain, literally or figuratively.


Related End-User Markets:

blog comments powered by Disqus
  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products China.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • Johnson’s Making a Splash

    Johnson’s Making a Splash

    May 18, 2015
    J&J’s So Much More campaign aims to raise awareness regarding the importance of bath time.

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.

  • Do You Know PDC?

    Do You Know PDC?

    Christine Esposito, Associate Editor||April 27, 2015
    There’s a lot more than imposter fragrances driving the company today.

  • Creating a Market

    Creating a Market

    Jeremy Kerstetter, Assistant Editor||April 27, 2015
    Ottilie & Lulu forge a path in the tween care market.

  • Which Way, M&A?

    Which Way, M&A?

    Tom Branna, Editorial Director||March 23, 2015
    Personal care is an attractive end-market for chemical companies due to an above GDP growth rate and higher margins.

  • Personal from the Start

    Personal from the Start

    Christine Esposito, Associate Editor||February 23, 2015
    Backgrounds in e-comm and CPG help when building a new business, but for Puracy’s founders, the launch of their household and personal care brand was driven by personal need.

  • Have Consumers Had Enough of Promotions?

    Have Consumers Had Enough of Promotions?

    Emily Mayer, IRI||November 10, 2014
    FMCG promotions. Personal care. New Products. innovations.

  • Man Up

    Man Up

    Christine Esposito, Associate Editor||September 15, 2014
    Zep's new Blue Energy Shower Gel is designed for men who need to clean up after—not before—work.

  • All Aboard for Beauty!

    All Aboard for Beauty!

    Nancy Jeffries, Online Editor||August 18, 2014
    Editors cruise along the Hudson River while they peruse the latest ideas in beauty and personal care.

  • Deal or No Deal?

    Deal or No Deal?

    Christine Esposito, Associate Editor||July 14, 2014
    What do private equity and strategic investors look for in a beauty business?

  • The New Beauty Consumer

    The New Beauty Consumer

    Nancy Jeffries, Online Editor||July 7, 2014
    FIT graduates look at shifts occurring in lifestyles and demographics.

  • Men

    Men's Madness Reigns at Unilever

    March 27, 2014
    The company is stepping up its marketing efforts during the NCAA Tournament, which plays a a role in its personal care plans.

  • When Better Is Best

    When Better Is Best

    Tom Branna, Editorial Director||February 17, 2014
    Find out what it takes to be a winner of the 2014 Better Homes and Gardens Best New Product Awards.