Breaking News

WD-40 Charity Car Raises $115K

January 30, 2013


An auction for this WD-40/SEMA Cares Foose charity car raised $115,000.
When the WD-40/SEMA Cares Foose charity vehicle rolled off the auction block at the Barrett-Jackson Collector Car Auction on Jan. 20 in Scottsdale, AZ, it had raised big money for charity—$115,000, to be exact.

Chip Foose, the legendary hot rod designer and TV star who designed the custom 2012 Dodge Challenger SRT8, was on-hand at the auction to see the winning bid come in from Khaled bin Alwaleed bin Talal Alsaud of Riyadh, Saudi Arabia.

This is the third consecutive year WD-40 Company has partnered with SEMA Cares, the charity arm of the Specialty Equipment Market Association, to build a custom vehicle. The WD-40/SEMA Cares Camaro and WD-40/SEMA Cares Mustang also raised money for the same two SEMA Cares charities—Childhelp and The Victory Junction Gang Camps.

The three vehicles have raised more than $400,000 for these charities.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017