Online Exclusives

Baby Steps

By Melissa Meisel, Associate Editor | March 5, 2012

New spa line targets different needs during youngsters' years.

As her baby grows from a helpless newborn to fearless toddler, a mother may soon realize that not all personal care products work the same for her little one’s latest stage. Enter BabySpa—a brand out of Miami offering a targeted approach to natural skin care. Its goal is to address a child’s changing needs by way of soapless body washes, tearless shampoos, bubble bath milk and more.

According to Tino Reiser, founder of BabySpa (, Coral Gables, FL, his start of this burgeoning baby brand was a bit untraditional, as he is also the owner of a marketing company [GrupoUno International] that builds global brands for other companies. So, why a foray into baby care?

“Working in a fast-paced environment with women, some already moms, some single and some pregnant with babies on the way, there were a lot of discussions about baby care products in the market,” he explained. “While there were a few good products with different attributes, it seemed that none truly encompassed all the traits they wanted for their babies. It was as if they wished they could take pieces from different products, enhance it to make it even better and create the perfect baby skin care collection.

After months of passionate discussions, we decided to take upon ourselves the challenge of digging deeper into the subject and applying our marketing research know-how to seek, understand and identify what discerning moms truly wanted or thought they needed.”
Reiser and his team spent “endless hours” sifting through hundreds of published dermatology and pediatric white papers, conducting interviews and focus groups with moms and testing dozens of baby care products in the market. His findings? “There was not a single product collection that fulfilled all of the demands and expectations of the savvy, health-conscious parent,” said Reiser.

Armed with this information, Reiser began his journey to form his own baby care company by consulting with dermatologists and European research labs. He then met with botanical experts to select and find “the right natural, organic and effective ingredients that are Ecocert certified and addressed changing skin needs.” Three years later, BabySpa joined the marketplace.
Baby Spa, the newest way of bringing up babies today.
The brand features a unique step-wise “Stages” system. Stage 1 for newborns features a Soapless Body Wash, Moisturizing Body Lotion, Calming Massage Oil and Shea Butter Diaper Cream; while Stage 2 for walkers through preschoolers features a 3-in-1 Tearless Shampoo, Body Wash & Moisturizer, Bubble Bath Milk, Soothing Face Cream, Moisturizing Body Lotion and Born to Nurture Gift Set. It blends organic and preservative-free “ethnobotanicals” traditionally used by ancient Native Americans, vitamin-rich oils native to the Indonesian and Pacific Islands, and patented moisturizers from Switzerland into a product mix that is 98-100% natural, according to Reiser.

Among these unique botanicals are songa, used to help heal, hydrate and soothe irritated skin while maintaining a soft and supple texture; EG-28, a patented Swiss moisturizer that combines three natural botanicals to provide an immediate soothing effect while protecting and inhibiting irritation and redness in sensitive skin; kendi oil, a virgin natural oil rich in omega 3 and vitamin E to keep skin nourished, silky and smooth; kizis, a botanical that supports the skin’s natural defense mechanisms for better protection and after-sun recovery, leaving the skin soft and refreshed; and nyamplung oil, a fruit oil with soothing, regenerating and healing properties that helps to protect skin from UV exposure and is rich in Vitamin E to provide moisturizing and conditioning effects.

Currently, BabySpa products are available for purchase online at as well as select baby boutiques throughout the country.Its target demographic also recently lauded it with a Gold Seal from the Mom’s Choice Awards (MCA).

"We truly value this recognition from such an exemplary organization as the Mom’s Choice Awards. Our collection was created to serve as a healthier, safer and wholesome alternative to common baby skin care products in the market. Knowing that parents and children who evaluated and approved our products share our commitment to a natural lifestyle is very gratifying," said Reiser.

More info:

Related End-User Markets:

blog comments powered by Disqus
  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    Christine Esposito, Associate Editor||June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.