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Hitting the Nail on the Head



Mother and son duo carve niche in illustrious nail lacquer sector.



By Melissa Meisel, Associate Editor



Published March 30, 2012
Related Searches: international salon retail stores
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Hitting the Nail on the Head

The phrase “a dollar and a dream” may be cliché these days, but it accurately describes the story of Faina Ritz, Ph.D. and David Dubrow, a mother and son team who immigrated to the US from St. Petersburg, Russia in 1978. They arrived in New York with no knowledge of the English language, less than $90 in their pockets and aspirations to succeed in a new country.

Today, Dubrow and Ritz are co-owners of Duri Cosmetics, manufacturer of stylish and innovative beauty products. Duri—a combination of the two last names—started with 47 colors and 3 treatments in 1990 and grew to more than 200 contemporary shades and 10 treatments for nails and hands. Duri sells both nationally and internationally with representatives throughout Europe, Australia, Japan and the Middle East, with a cult favorite being Rejuvacote, "the nail doctor" that is said to heal and cure split, cracked, bitten nails and nails weakened by acrylic formulas.

“Because Duri is still privately owned and operated, we have the ability to incorporate leading edge R&D, ingredients and marketing and still keep our costs affordable, attractive and competitive in the marketplace,” said Ritz about the company. “Our nail polishes deliver full vibrant color and our polishes last, don't fade and chip easily.”
 
Faina Ritz
The Duri Cosmetics Spring/Summer 2012 Collection is named “Keep Your Options Open” to match the easy going flow of the coming seasons, while inspiring a sense of fun-loving adventure, according to Ritz. Colors range from Set the Mood (a neutral sheer blush) toTrust Your Instincts (a cool hint of lavender)to The Big Score (a lunar glitter) to Keep Your Options Open (a royal dark purple).
 
“Spring and summer beauty trends are all about a light and playful attitude, experimenting with something new and reinventing the classics—nothing accomplishes that as fast, easy and economically as mixing up the color combinations of your manicure and pedicure,” she told Happi.com.“The 12 new shades paint nails in an assortment of soft and sophisticated muted tones, fun-loving pastels, vivid modern brights and metallic glitter.”
 
 
Spring 2012 collection
The company also recently branched out into color cosmetics with Lush Lips By Duri, a collection of plumping lipglosses. Tripeptides help to structure and restore lips volume and outline over time by stimulating collagen production; while aloe, vitamin E, coconut oil and sunflower seed oil soften and soothe.


 
According to Ritz, the sky’s the limit for the future of Duri, but immediate plans include continuing to expand its distribution base, which includes nail salons, spas and specialty stores.
 
“We want to certainly build a stronger visibility at the backbar where women go to have their professional beauty services performed. This includes educating professional technicians and owners to our systems,” she said. “We love to sell our products at the salon and spa level—but do not want to limit our distribution base and are looking to expand the depth and scope of retail venues where Duri Cosmetics can be purchased.”
 
 
More info: www.duri.com


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