Hypermarcas has struggled for the past few years, culminating in the sale of some of its assets in 2011.
In an attempt to get back on track, Hypermarcas created a strategic plan that will continue until the first half of this year. The addition of Fischer is another step in this process, according to the company.
Fischer has spent 17 years in Latin America. He was president of Wella Chile and chief marketing officer of Procter & Gamble. Between 1996 and 2001, he was chief financial officer of Brazil Nivea and later president of the operation. Currently, Brazil is the second largest market for Nivea. Until a replacement is named, Nivea’s Brazilian operation will be run by Turkish executive Ümit Subasi, head of emerging markets at Beiersdorf.
Sueli Ortega has written for Isto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.