Breaking News

Hypermarcas Taps Fischer

By Sueli Ortega , Correspondent | January 29, 2013

To facilitate its restructuring efforts, Hypermarcas has hired Nicholas Fischer, a German national, as president of its consumer division, which markets personal care brands such as Monange, Bozzano and Risqué. Prior to this appointment, Fischer was chief executive of Nivea in Brazil for six years.

Hypermarcas has struggled for the past few years, culminating in the sale of some of its assets in 2011.

In an attempt to get back on track, Hypermarcas created a strategic plan that will continue until the first half of this year. The addition of Fischer is another step in this process, according to the company.

Fischer has spent 17 years in Latin America. He was president of Wella Chile and chief marketing officer of Procter & Gamble. Between 1996 and 2001, he was chief financial officer of Brazil Nivea and later president of the operation. Currently, Brazil is the second largest market for Nivea. Until a replacement is named, Nivea’s Brazilian operation will be run by Turkish executive Ümit Subasi, head of emerging markets at Beiersdorf.

Sueli Ortega
Correspondent
Email: 
sortega@cosmeticosbr.com.br
Web: www.cosmeticosbr.com
Sueli Ortega has written for Isto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.