Breaking News

Hypermarcas Taps Fischer

By Sueli Ortega , Correspondent | January 29, 2013

To facilitate its restructuring efforts, Hypermarcas has hired Nicholas Fischer, a German national, as president of its consumer division, which markets personal care brands such as Monange, Bozzano and Risqué. Prior to this appointment, Fischer was chief executive of Nivea in Brazil for six years.

Hypermarcas has struggled for the past few years, culminating in the sale of some of its assets in 2011.

In an attempt to get back on track, Hypermarcas created a strategic plan that will continue until the first half of this year. The addition of Fischer is another step in this process, according to the company.

Fischer has spent 17 years in Latin America. He was president of Wella Chile and chief marketing officer of Procter & Gamble. Between 1996 and 2001, he was chief financial officer of Brazil Nivea and later president of the operation. Currently, Brazil is the second largest market for Nivea. Until a replacement is named, Nivea’s Brazilian operation will be run by Turkish executive Ümit Subasi, head of emerging markets at Beiersdorf.

Sueli Ortega
Correspondent
Email: 
sortega@cosmeticosbr.com.br
Web: www.cosmeticosbr.com
Sueli Ortega has written for Isto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?