Each year, Macy’s, the big US department store, selects a country to highlight, and this summer Brazil is in the spotlight. Select Macy’s stores will include displays of Brazil fashions and products. One of the featured Brazilian brands is Phebo (Granado), a traditional Brazilian manufacturer of soaps and other toiletries. In the coming months, Macy’s will stock Phebo’s glycerin liquid and bar soaps in fragrances such as Odor de Rosas (Scent of Roses) and the new Raiz do Oriente (East Root).
Another featured line is WE by Phebo, a collection of scented candles, bath salts and pitchers in lavender, neroli and iris fragrances. And from the Isabella Capeto line, Macy’s will carry Vermelho fragrances, soaps and scented candles. In total, 300 Macy’s stores will feature Brazilian products.
Sueli Ortega has written for Isto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.