Breaking News

Macy’s Channels Brazil

By Sueli Ortega, Correspondent | January 29, 2013

Each year, Macy’s, the big US department store, selects a country to highlight, and this summer Brazil is in the spotlight. Select Macy’s stores will include displays of Brazil fashions and products. One of the featured Brazilian brands is Phebo (Granado), a traditional Brazilian manufacturer of soaps and other toiletries. In the coming months, Macy’s will stock Phebo’s glycerin liquid and bar soaps in fragrances such as Odor de Rosas (Scent of Roses) and the new Raiz do Oriente (East Root).

Another featured line is WE by Phebo, a collection of scented candles, bath salts and pitchers in lavender, neroli and iris fragrances. And from the Isabella Capeto line, Macy’s will carry Vermelho fragrances, soaps and scented candles. In total, 300 Macy’s stores will feature Brazilian products.

Sueli Ortega
Sueli Ortega has written for Isto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market