Breaking News

Macy’s Channels Brazil

By Sueli Ortega, Correspondent | January 29, 2013

Each year, Macy’s, the big US department store, selects a country to highlight, and this summer Brazil is in the spotlight. Select Macy’s stores will include displays of Brazil fashions and products. One of the featured Brazilian brands is Phebo (Granado), a traditional Brazilian manufacturer of soaps and other toiletries. In the coming months, Macy’s will stock Phebo’s glycerin liquid and bar soaps in fragrances such as Odor de Rosas (Scent of Roses) and the new Raiz do Oriente (East Root).

Another featured line is WE by Phebo, a collection of scented candles, bath salts and pitchers in lavender, neroli and iris fragrances. And from the Isabella Capeto line, Macy’s will carry Vermelho fragrances, soaps and scented candles. In total, 300 Macy’s stores will feature Brazilian products.

Sueli Ortega
Correspondent
Email: 
sortega@cosmeticosbr.com.br
Web: www.cosmeticosbr.com
Sueli Ortega has written for Isto É and O Estado de São Paulo. Since 1987, she has served as a correspondent for Cosmetics International. In addition, she created the beauty channel for El Sitio, an Argentinean website and the Women Channel.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017