Online Exclusives

Where Theres Wella, Theres A Way

By Melissa Meisel, Associate Editor | April 24, 2012

Wella Professionals experts predict 2012's top hair trends.

Grace, Blaze, Celeste and Roxy…not the next gossip blog boldface names or supermodels, but the “faces” of Wella Professionals that embody the hottest hairstyles for 2012. At the brand’s 2012 International Trend Vision conference in New York, Wella Professionals tastemakers showcased these looks to an audience of over 2,000 international top stylists and influencers from Asia, Europe, Russia and North America. Here’s a preview of what to look for this Spring!

 
The Modern Muse

The “modern muse,” Grace, is the leading lady, poised and perpetually glamorous without even trying.The main inspiration for Grace is nature, although there is nothing natural about this look.Celebrity stylist Andy LeCompte foresees this look’s effortless elegance will translate into an exceptionally premium finish with shine and fluid texture to the hair.
 
 
He said, “Grace’s luxurious look is the perfect statement for the red carpet.We’ll see celebrities with more pristine, polished styles and glamorous, bouncy blowouts.”
 
The voluminous look Wella Professionals’ Global Creative Director Eugene Souleiman created for DKNY at the Spring ‘12 runway show perfectly illustrates the simple, flowing style Grace embodies.The color palette is soft and light, with a warm glow to emphasize healthy, shiny hair, noted LeCompte.
 
 
The Femme Fatale

 
 
Blaze, the “femme fatale,” focuses on stealing the spotlight. High gloss hair gets even more dramatic with Blaze’s statement styles and Latin flair. Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. Graphic styles and daring shapes heighten the drama for this look.
 
When adapting Blaze trend into a hair look, Souleiman revealed, “I wanted the style to feel like a ‘30s felt cloche hat or be reminiscent of a burlesque dancer from the ‘20s. The whole trend is about the girl feeling like an entertainer.”
 
This concept is conveyed with sharper and sculpted styles, much like the look he created on the runway for the Antonio Marras Spring ‘12 show.


 
 
The Free Spirit
 
Celeste is an ethereal, otherworldly “free spirit” persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents.Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette.Shine is very important as it creates the glistening, futuristic sense of Celeste.The style appears simplistic and sleeked to perfection.
 
Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hairpieces for Peter Som’s Spring ‘12 show.
 
“This look is universally flattering and very wearable for the everyday girl,” she said.“Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved.”


 
The Scene Stealer
 
 
Roxy is the natural center of attention as the life of every party. This “scene stealer” is reminiscent of the ‘70s club culture.For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape, and texture.Eugene styled deconstructed buns at Missoni’s Spring ‘12 show, alluding to this raw, textured look.Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication.Wella Professionals Global Creative Director of Color Josh Wood said, “There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth.”
 
Also at International Trend Vision, Jake Unger from Hob salons (Great Britain) won the prestigious Young Talent Gold Award and the highly coveted Gold Award for Color went to DeLing Wu from Di Qiu Cun salon (China), as previously reported in Happi.


“The spirit of Wella Professionals ITVA event is truly captivating, providing a global stage for top stylists as well as the up-and-coming talent. The competitors have shown yet again this industry is full of creative potential and the shows were awe inspiring,” said Adil Mehboob-Khan, global president, P&G Salon Professional.
 
 
More info: www.wella.com
 
 

Related End-User Markets:

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Are You for Real?

    Are You for Real?

    June 22, 2015
    Counterfeit cosmetics and pseudo scents permeate the internet; here's how brands can protect themselves.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • Johnson’s Making a Splash

    Johnson’s Making a Splash

    May 18, 2015
    J&J’s So Much More campaign aims to raise awareness regarding the importance of bath time.

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.

  • Next-Gen Hair Care

    Next-Gen Hair Care

    Christine Esposito, Associate Editor||April 6, 2015
    Kids hair care brand Glop & Glam looks to build on four consecutive years of double-digit growth by appealing to kids and parents.

  • Which Way, M&A?

    Which Way, M&A?

    Tom Branna, Editorial Director||March 23, 2015
    Personal care is an attractive end-market for chemical companies due to an above GDP growth rate and higher margins.

  • A Bit of Brazil, Now in the US

    A Bit of Brazil, Now in the US

    Tom Branna, Editorial Director||March 16, 2015
    A hair care line, born in Brazil, is available in the US.

  •  The Thin Man (and Woman)

    The Thin Man (and Woman)

    Nancy Jeffries, Contributing Editor||March 2, 2015
    P&G Salon Professional has just launched Nioxin Advanced Thinning range.

  • Personal from the Start

    Personal from the Start

    Christine Esposito, Associate Editor||February 23, 2015
    Backgrounds in e-comm and CPG help when building a new business, but for Puracy’s founders, the launch of their household and personal care brand was driven by personal need.

  • Head Strong

    Head Strong

    Christine Esposito, Associate Editor||January 26, 2015
    Pantene kicks off 2015 by upgrading its conditioners and rolling out Pantene Pro-V Full & Strong Collection.

  • Artisan Approach

    Artisan Approach

    Christine Esposito, Associate Editor||January 19, 2015
    Repêchage rolls out SeaSmooth Artisan Seaweed Wax, which has been crafted to make this behind-closed-doors beauty treatment a more pleasant experience.

  • Have Consumers Had Enough of Promotions?

    Have Consumers Had Enough of Promotions?

    Emily Mayer, IRI||November 10, 2014
    FMCG promotions. Personal care. New Products. innovations.

  • Cosmopack Comes to New York

    Cosmopack Comes to New York

    Jamie Matusow, Editor||October 19, 2014
    Symposium focuses on the quality and capabilities of Made in Italy and Made in Europe packaging, formulation and machinery su

  • On Tap

    On Tap

    Christine Esposito, Associate Editor||October 13, 2014
    A North Carolina start-up brews hair care products with beer as its inspiration.

  • A Look Ahead to MakeUp in New York

    A Look Ahead to MakeUp in New York

    September 8, 2014
    MakeUp in New York opens in two weeks, so Beauty Packaging’s editor, Jamie Matusow, caught up with Jean-Yves Bourgeois, co-manager of the event.