Online Exclusives

Where Theres Wella, Theres A Way

By Melissa Meisel, Associate Editor | April 24, 2012

Wella Professionals experts predict 2012's top hair trends.

Grace, Blaze, Celeste and Roxy…not the next gossip blog boldface names or supermodels, but the “faces” of Wella Professionals that embody the hottest hairstyles for 2012. At the brand’s 2012 International Trend Vision conference in New York, Wella Professionals tastemakers showcased these looks to an audience of over 2,000 international top stylists and influencers from Asia, Europe, Russia and North America. Here’s a preview of what to look for this Spring!
 
The Modern Muse

The “modern muse,” Grace, is the leading lady, poised and perpetually glamorous without even trying.The main inspiration for Grace is nature, although there is nothing natural about this look.Celebrity stylist Andy LeCompte foresees this look’s effortless elegance will translate into an exceptionally premium finish with shine and fluid texture to the hair.
 
 
He said, “Grace’s luxurious look is the perfect statement for the red carpet.We’ll see celebrities with more pristine, polished styles and glamorous, bouncy blowouts.”
 
The voluminous look Wella Professionals’ Global Creative Director Eugene Souleiman created for DKNY at the Spring ‘12 runway show perfectly illustrates the simple, flowing style Grace embodies.The color palette is soft and light, with a warm glow to emphasize healthy, shiny hair, noted LeCompte.
 
 
The Femme Fatale

 
 
Blaze, the “femme fatale,” focuses on stealing the spotlight. High gloss hair gets even more dramatic with Blaze’s statement styles and Latin flair. Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. Graphic styles and daring shapes heighten the drama for this look.
 
When adapting Blaze trend into a hair look, Souleiman revealed, “I wanted the style to feel like a ‘30s felt cloche hat or be reminiscent of a burlesque dancer from the ‘20s. The whole trend is about the girl feeling like an entertainer.”
 
This concept is conveyed with sharper and sculpted styles, much like the look he created on the runway for the Antonio Marras Spring ‘12 show.


 
 
The Free Spirit
 
Celeste is an ethereal, otherworldly “free spirit” persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents.Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette.Shine is very important as it creates the glistening, futuristic sense of Celeste.The style appears simplistic and sleeked to perfection.
 
Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hairpieces for Peter Som’s Spring ‘12 show.
 
“This look is universally flattering and very wearable for the everyday girl,” she said.“Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved.”


 
The Scene Stealer
 
 
Roxy is the natural center of attention as the life of every party. This “scene stealer” is reminiscent of the ‘70s club culture.For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape, and texture.Eugene styled deconstructed buns at Missoni’s Spring ‘12 show, alluding to this raw, textured look.Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication.Wella Professionals Global Creative Director of Color Josh Wood said, “There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth.”
 
Also at International Trend Vision, Jake Unger from Hob salons (Great Britain) won the prestigious Young Talent Gold Award and the highly coveted Gold Award for Color went to DeLing Wu from Di Qiu Cun salon (China), as previously reported in Happi.


“The spirit of Wella Professionals ITVA event is truly captivating, providing a global stage for top stylists as well as the up-and-coming talent. The competitors have shown yet again this industry is full of creative potential and the shows were awe inspiring,” said Adil Mehboob-Khan, global president, P&G Salon Professional.
 
 
More info: www.wella.com
 
 

Related End-User Markets:

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.

  • New Hair Care Ingredients

    December 1, 2016
    Check out the latest releases from suppliers.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.