Breaking News

Boosted by TCM

By Ally Dai, Happi China | January 29, 2013

Nutraceutical makers insist that they want a more regulated market, improved product credibility, strong ethics and technical excellence. Although new regulations may curtail product claims, most manufacturers note that they can convey their products’ benefits by following the Traditional Chinese Medicine (TCM) model.

Chinese consumers are firm believers in the benefits of TCM, which has a 3,000 year-old history that is built on the concepts of holistic and preventative health. Furthermore, TCM advocates maintain that any medicine is toxic to some degree and therefore food therapy as a prophylactic should be the first option for preventing diseases and treating minor ailments. Due to the cultural acceptance of this theory, the concept of using ingestible products to enhance physical appearance has readily been accepted in China.


Mung beans (Lv Dou) are said to detoxify the body and clear oily and acne-prone skin.

Consumers accept nutricosmetics, which contain food materials and or ingredients that are also used in TCM. Why? The concept of beauty from within fits so well with TCM that most Chinese consumers immediately associate these ingredients with their beautifying properties. For example, among widely recognized materials/ingredients with beautifying properties are Hong Zao (red dates) and Long Yan (Longan fruit) for stimulating blood circulation and hence promoting facial complexion, Yi Yi Ren (Seeds of Job’s Tears) and Bai He (lily bulb) for skin whitening and moisturizing, Lv Dou (mung bean) for detoxifying the body and clearing oily and acne prone skin, and Yin’er (white fungus) for skin hydration and anti-aging, to name a few.

 


Ally Dai

Happi China

Website: www.industrysourcing.com

Ally Dai is Deputy Editor-in-Chief of Ringier Trade Media Ltd, responsible for trade publications including Happi China. She has more than 10 years of experience in the cosmetic and food industries. Happi China is a leading media for the China household & personal care industry. Published by Ringier Trade Media in strategic editorial partnership with Happi, it helps local manufacturers update their knowledge on formulating, testing and packaging, as well as providing market insight.

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?