The launch, following Mintel’s acquisition of Access Asia at the end of 2011, will enable Mintel to build on its extensive market and trend intelligence coverage and global retail expertise to include the Chinese consumer landscape, the company said.
In contrast to most traditional research into China, focusing on the affluent eastern regions, Mintel’s reports conduct primary consumer research in tier 1, 2 and 3 cities, enabling a unique regional insight into the Chinese consumer, according to the firm. Clients will also have access to customized saved search functionality and consulting analysis services. As well as being available online, the reports also feature multi-format download options including PDF, DOC, PPT and infographic summaries, perfect for reading on the go via tablets and mobile devices, said Mintel.
More info: www.store.mintel.com