With its focus on the health of skin, hair and nail, nutricosmetics will become the next major category in nutraceuticals. According to Euromonitor, China’s nutricosmetics sales figures of $813 million in 2010 will rise dramatically, led by gains in the beauty supplement category. No wonder why there have been new entrants such as L’Oréal with its Inneov brand. The company clearly recognizes the potential of the market, noting that beauty supplements are “part of the routine of Asia women.”
Currently, the consumer base nutricosmetics are targeting in China is still not as diverse as in western countries, and women ages 20-40 are the primary target group.
Unfortunately, these gains may be tampered by the scandals regarding dietary supplements, which may increase Chinese consumers’ skepticism regarding nutricosmetics. If, however, tougher regulation on dietary supplement and functional foods go into effect this month, the long-term prospects of nutricosmetics are promising.
Ally Dai is Deputy Editor-in-Chief of Ringier Trade Media Ltd, responsible for trade publications including Happi China. She has more than 10 years of experience in the cosmetic and food industries. Happi China is a leading media for the China household & personal care industry. Published by Ringier Trade Media in strategic editorial partnership with Happi, it helps local manufacturers update their knowledge on formulating, testing and packaging, as well as providing market insight.