01.30.13
Boxer Mary Spencer is a spokesperson for CoverGirl. |
The athletes are kayaker Adam van Koeverden, diver Alexandre Despatie, tri-athletes Paula Findlay and Simon Whitfield, cyclist Clara Hughes, runner Priscilla Lopes-Schliep, swimmer Annamay Pierse, soccer player Christine Sinclair and boxer Mary Spencer. Each will serve as an ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store promotions, public relations, digital and social media.
Globally, P&G will support 200 athletes, the largest group ever sponsored by an Olympic partner, and will support the International Olympic Committee (IOC) and Canadian Olympic Committee (COC) for 10 years.