Features

Get On Point Education At HBA Global in June

By Jill Birkett , HBA Global | April 30, 2012

The largest beauty industry conference and tradeshow in the US will be held June 19-21 in New York. HBA Global will include more than 60 educational sessions.

As one of the most dynamic business markets, staying on top of trends, new technical approaches, formulations and the latest strategies for brand success is critical to anyone involved in beauty and personal care product development.

From June 19-21, at the Jacob Javits Convention Center in New York, NY, HBA Global Expo & Conference offers an educational program that provides on point and on trend experts and content for product and professional success.

With more than 60 educational sessions as well as exclusive content and unique perspectives from those successfully navigating through the ever-changing landscape this year’s conference will certainly educate and inspire you.

Here’s a look on some event highlights:

Informative Sessions
Brand Management sessions will help beauty brands stay at the front of the minds of consumers. Courses will include case studies of beauty favorites who successfully connect with and retain customers. Topics include “New Perspectives in Beauty Retailing;” “Working with Partners and Suppliers for Successful Product Development;” “The 411 for Indie Brands: What It Takes For Your Indie Brand To Win At The Beauty Game;” and “The Path to Brand Differentiation: from Ingredients to Design.”

Breakthrough marketing concepts on how to build your brand and strengthen the Customer Engagement will be explored in several sessions including “The Personal Touch: The Relationship Between Brand Transparency and Success;” “Lifestyle Marketing: How to Create Consumer Engage- ment and Loyalty;” and “The Digital Revolution: Building Blocks of Digital Strategies.”
 

More than 60 speakers are scheduled to appear this year.
Beauty is a global business creating many opportunities for brands to increase their market share. The Global Markets sessions at HBA will provide a roadmap on how to expand your business globally and how to sell in high growth countries. Courses will include “The World of Beauty for Latin American Consumers;” “Safety and Regulatory Issues in the Global Cosmetic Arena;” and “Meeting the Needs of the Emerging Ethnic Market.”


HBA Global seminars attract large audiences.
The Green & Natural Products sessions will provide key steps to creating a successful green product, and give insight on the various avenues to effectively market and sell green products including selling to Europe, organic messaging, sustainability and ecoresponsibilty.

New approaches to Packaging & Design innovations are spotlighted in sessions that include speakers from design titans including Estée Lauder, L’Oréal and Revlon. Topics include “Unlocking Creativity for Packaging Innovations;” “The Path to Brand Differentiation: from Ingredients to Design;” and “Color & Design Trends: Future Forecasting.”

All About Skin Care
With skin care a huge product category for beauty and also one that demands constant innovation, HBA Global has several timely topics and leading experts going skin deep into new technological breakthroughs, novel ingredients, the latest in anti-aging, trends for the market and future developments.

Topics include “Sophisticated Technology & Techniques for Enhancing Beauty & Health of Skin & Nails;” “Devices: The New Frontier for Skin Care and Personal Care;” “Anti-Aging 4: Controversial cutting edge technologies for Anti-Aging;” and “Novel Approaches to Modifying Rheology of Hair & Skin Products;” and “New Ingredients for Skin Care.”

The novel Technical Approaches that are leading the way in the new product development will be thoroughly explored at HBA Global. Topics with high relevancy include “Do We Really Need So Many Ingredients? A Wholistic Approach to Skin Health & Beauty;” “Innovative Cosmeceutical Technologies of Tomorrow;” “NutraCosmetics: New Approaches;” and “New Directions in Delivery Systems.”

Other Timely Topics
Distribution, ingredients and product development are also leading conference topics that will inspire attendees with their session formats that include group discussions, roundtables, idea-generation and plenty of question and answer sessions—boosting interaction and increase networking opportunities.

Event Information
The HBA Conference program offers key insight and opportunities for beauty brands to grow their market and increase their sales in today’s global world.

Register online to receive pre-show discounts at www.hbaexpo.com and use code PHAPT.

More info: www.hbaexpo.com

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