Online Exclusives

IT's Impact on Beauty

By Nancy Jeffries, Online Editor | May 3, 2012

Speakers at FGI's annual Beauty Symposium looks at social media and how technology is affecting the industry.

Everything is up for grabs in the era of social media and the beauty business is navigating this brave new world using a variety of strategies. On May 2, 2012, Margaret Hayes, president, The Fashion Group International, welcomed attendees to the organization’s 2012 Annual Beauty Symposium, held at New York’s Hilton Hotel, which presented a discussion titled, Changing Lanes: New Model. New Distribution. New Beauty World. The presentation was designed to examine the evolving retail economy, consumer values, and key issues facing the industry today, not the least of which are social media and the impact of technology.

Hayes introduced the Chair of the event, Caroline Pieper-Vogt, president of The Scent Marketing Institute, who noted that the only constant in the industry today was change itself, hence the title, Changing Lanes, the subject had immediacy for all, particularly as new systems of distribution and new ways of engaging today’s consumer are challenging companies large and small.
 
Moderator, Karen Young, CEO, The Young Group, introduced panelists, Laurie Black, general merchandising manager and executive vice president, cosmetics, Nordstrom; Mike Indursky, president, Bliss; Peter Lichtenthal, president, Bumble and bumble; and Jill Scalamandre, chief marketing officer, Chrysallis, and introduced the opening presentation by Self Magazine’s Laura McEwen, VP & publisher, and Elaine D’Farley, beauty director, on Social Beauty, which provided an overview of the current state of technology in the context of a community conversation and interactivity.
 
The Roots of Social Beauty
 
Caroline Pieper-Vogt
“The idea of social beauty is not anything new,” said McEwen, who equated the idea of sharing information among a community of women as having its roots in the very nature of women’s community building and socialization. However, in the digital age, it is clear that social media has taken on extensive, new proportions.

“The age of social media is paramount and it is upon us,” said McEwen. D’Farley supported the premise, noting that with all the fast changes taking place in the world today, it is essential to be nimble and flexible, inspire audience engagement, and give brands a way to tell their story uniquely.

“It’s a platform to write your own script,” said D’Farley, who highlighted Self’s own Drop 10 challenge, which the magazine conducted via Facebook and Pinterest, to engage readers at various touch points and create an authentic conversation around exercise and healthy goals.

“Social media is the new syndication,” she said, intimating that in order to get through all the clutter, brands need to be especially creative, engage in partnerships, and drive traffic to their brands with unique opportunities.

She heralded the arrival of the new wave of Social Media editors, now becoming a ubiquitous part of the landscape, and characterized the new online engagement, sharing photos with Instagram and Pinterest, for example, or providing “Like-Gates,” for visitors, which provide exclusive content to those who “like” your Facebook page. These digital conversations contribute to a new path to what she termed, “citizen journalism,” allowing readers to weigh in on product picks and preferences, in what is clearly an evolving community with a range of diverse communication tools at their disposal.
 
Panelist Perspectives
 
Young noted the breadth of the changing environment, saying that access to products and services have increased exponentially, become more sophisticated, and much more open-ended. Clearly, with Instagram, “I Can Stream,” zip cars, Twitter and more, the concept of the DVD rental is now a dinosaur!
 


Left to right, Caroline Pieper-Vogt, President, The Scent Marketing Institute; Laurie Black, GMM/Executive Vice President, Cosmetics, Nordstrom; Peter Lichtenthal, President, Bumble and bumble; Karen Young, CEO, The Young Group; Mike Indursky, President, Bliss; Jill Scalamandre, Chief Marketing Officer, Chrysallis; Laura McEwen, VP & Publisher, Self; and Elaine D'Farley, Beauty Director, Self.

Related End-User Markets:

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.