Online Exclusives

Light Bright

By Melissa Meisel, Associate Editor | May 3, 2012

The makeup that makes the runways finds its way to Main Street.

Festive hues with a touch of classic femininity are the look “du jour” for Spring 2012, as seen at Fashion Week. A return to romanticism took a focus on bright reds, pinks and even orange for lips offset by blushing cheeks.

 
“The biggest trends for spring/summer are metallic eyes, bright clean clear corals, reds and oranges for lips and lightly bronzed skin,” said Philippe Chansel of HSN’s exclusive beauty brand Ready to Wear, New York. “Working backstage at NY Fashion Week, I was able to see these trends first hand. A lot of platinum and gold used on eyes to highlight over either nude/natural shaping or burnished sexy, strong eyes. The eyes were balanced with beautiful creamy, shiny lips. Corals and orange reds were the most popular but nude toned shiny lips were also a designer favorite. Bronzed skin was still popular at some shows, but in a more natural way- not obvious. Beautiful skin—natural looking—with gold highlight on the cheekbones was a must on all runway shows.”  A pop of bold color on the eyes completes the look, according to industry experts.
 
“I love using a cobalt liner around my eyes in spring time to add a touch of color … the blue hue makes the whites of anyone’s eyes stand out,” said Nicole Artmont, makeup artist for NYX Cosmetics. “For cheeks and lips, I love switching it up with brighter neon colors like fuchsia and coral. For girls with cooler skin undertones (more olive or darker skin) use the fuchsia and for the ladies with warm skin tones coral looks amazing!”
 
 
Estée Lauder's new Topaz look for the season.
NYX is debuting a Spring Fling Palette for the season, a mix of 12 blossoming eyeshadows with a rosy dual blush set and two flushed lipglosses that complement every springtime look, according to the company.

Mineral marketer Jane Iredale is “Feeling Alive” this season with her sunny new range. According to Iredale, “This collection brings that feeling home to you wherever you happen to be, and we provide you with a virtual passport to Rio or LA, your choice. Now that’s how travel should feel. Enjoy your trip!”
 
Colors include creamy eye glosses in pink and turquoise, a bronzer quad with rosy hues and a petal-pink lipliner, among other items.
 
Bold, bronzed color cosmetics new from Estée Lauder.
Besides pastels, bold brights like orange are hot for Spring 2012, according to industry insiders.

"Tangerine is one of my favorite colors for Spring! It's fresh, it's youthful, and it just gives you that healthy, sunkissed glow!” said Mally Roncal, president and creator of Mally Beauty, based out of New York. “A pop of tangerine on the lips is one of my favorite ways to wear this color!”
 
Roncal recommends pairing Mally Beauty Lip Gloss in Be a Peach with Mally Beauty Effortless Airbrush Eyeshadow in Brightening Brown to achieve this trend. To complement bold lips, Mally Beauty is rolling out some new eye products for the season, including the Eye Amplifying Shadow Trio, which features three shades custom keyed to eye color. The kit contains an Illuminator (lightest), a Shaper (mid-depth) and Liner (deepest) and varies from Opulent (Hazel/green eyes, Salmon/Burgundies) or Gilded (Brown/Blue eyes, Golden/Brown/Plum).

NYX's Spring Fling features pastel hues.
Hot pink, offset by black or brown, is the latest shade at Urban Decay, which is bulking up its eyeliner empire with three new 24/7 Glide-On Eye Pencil shades for Spring 2012: Perversion, Demolition and Woodstock. Perversion first appeared in its Limited Edition 15-Year Anniversary Pencil set, but by demand, Urban Decay is launching it as a standalone shade. Also previously only available in gift sets, Demolition, a deep matte brown, and Woodstock, a bright sparkly pink, also join the collection. The waterproof pencils feature nourishing ingredients such as vitamin E, jojoba and cottonseed oil, according to the company.
 
Some new purple and green SKUs are big at Three Custom Color this season. The brand’s latest rollouts for Spring 2012 include Vivacious Violet Lip Gloss, a bright purple with a delicate pink sparkle and rich, high-shine formulation, as well as Seine-Sational eye shadow, a deep green wet/dry powder, enlivened by a kaleidoscope of gold and silver shimmer.

Estée Lauder’s spring collection, Pure Color Topaz, also focuses on lively hues.
 
“My inspiration behind the collection would be vacation in Arizona with healthy, warm sun. I was thinking of an amazing and gorgeously healthy woman that had an element of fantasy in her personality,” said Tom Pecheux, creative makeup director at Estée Lauder.
 
Pure Color Topaz, a limited edition makeup collection, features a mosaic of bronze, taupe and sand shades punctuated by an twist of citron yellow and a boost of teal by way of a kohl liner, as pictured at left on the model.

Inspired by the kajal used in ancient India, the new limited edition Pure Color Intense Kajal Eye Crayons are creamy chubby eyeliners and longwearing, too.
 
Also new from Estée Lauder are the Illuminating Perfecting Primer and Matte Perfecting Primer. According to the company, these technologically-advanced primers make it possible to create a photo-ready, airbrushed finish for a flawless complexion that lasts all day.

“Every good artist knows that the key to a good foundation in every masterpiece is a skillfully primed canvas,” said Pecheux. “Primers are essential to a perfect canvas, giving you an even, smooth foundation application, greater pop in your color pigments, and a flawless, lasting finish.”
 

Related End-User Markets:

blog comments powered by Disqus
  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.

  • Indie Innovators

    Indie Innovators

    Nancy Jeffries, Contributing Editor||July 20, 2015
    Independent beauty brands often tap the trends and set the tone in the global personal care industry.

  • Indie Beauty Takes Center Stage

    Indie Beauty Takes Center Stage

    Christine Esposito, Associate Editor||July 13, 2015
    The first Indie Beauty Expo will take place Aug. 27 in New York City. Happi checked in with the duo behind this new event that’s out to serve this fast-growing sector of the beauty industry.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Lux in Flux

    Lux in Flux

    Tom Branna, Editorial Director||July 6, 2015
    FIT graduates detail the changes impacting the global cosmetics industry.

  • Are You for Real?

    Are You for Real?

    June 22, 2015
    Counterfeit cosmetics and pseudo scents permeate the internet; here's how brands can protect themselves.

  • London Calling

    London Calling

    June 15, 2015
    Fueled by growing customer demand for healthy cosmetics, Lily Lolo is expanding its products and reach.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.

  • Future Focus on Long-Term Beauty

    Future Focus on Long-Term Beauty

    Nancy Jeffries, Contributing Editor||May 7, 2015
    Cosmetic Executive Women provide an update on global trends.

  • Which Way, M&A?

    Which Way, M&A?

    Tom Branna, Editorial Director||March 23, 2015
    Personal care is an attractive end-market for chemical companies due to an above GDP growth rate and higher margins.

  • Packs A Punch

    Packs A Punch

    Christine Esposito, Associate Editor||December 15, 2014
    Osmosis Pur Medical Skincare “spices” up the CC cream category with a new launch.

  • Have Consumers Had Enough of Promotions?

    Have Consumers Had Enough of Promotions?

    Emily Mayer, IRI||November 10, 2014
    FMCG promotions. Personal care. New Products. innovations.

  • Sothys

    Sothys' Sweet Spot

    Christine Esposito, Associate Editor||October 20, 2014
    Spa brand Sothys USA has expanded its presence at the Spa at Hershey, and added a new color line too that offers efficacious ingredients.

  • Cosmopack Comes to New York

    Cosmopack Comes to New York

    Jamie Matusow, Editor||October 19, 2014
    Symposium focuses on the quality and capabilities of Made in Italy and Made in Europe packaging, formulation and machinery su

  • A Look Ahead to MakeUp in New York

    A Look Ahead to MakeUp in New York

    September 8, 2014
    MakeUp in New York opens in two weeks, so Beauty Packaging’s editor, Jamie Matusow, caught up with Jean-Yves Bourgeois, co-manager of the event.