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Cruelty Free International, Body Shop Start Pledge Drive

January 30, 2013

UNITED KINGDOM: A global pledge to ban animal testing for cosmetics kicked off at more than 300 The Body Shop stores in the UK, and will roll out over the coming weeks at The Body Shop stores in 65 countries across the world.

Paul McGreevy, international values and R&D director of The Body Shop, said “The Body Shop believes passionately that no animal should be harmed due to the demands of governments and regulators around the world. We have a long commitment to this cause, and unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing and encourage everyone to sign their pledge in our stores.”

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