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HSN appointed Anne Martin-Vachon as CMO

Published February 6, 2013
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HSN: appointed Anne Martin-Vachon as chief merchandising officer (CMO), effective May 14. She will oversee HSN’s merchandising and planning teams.

Martin-Vachon joins HSN from Nordstrom, Inc. where she served as the CMO responsible for all marketing, visual merchandising and marketing operations for Nordstrom, Nordstrom.com and Nordstrom Rack. In this role, she is credited with growing Nordstrom’s new customer file. Prior to joining Nordstrom, Inc., she was president and CEO of the international beauty and skin care company Lise Watier Cosmetiques, Inc., where she oversaw all aspects of the company including product development and operations. Before Lise Watier Cosmetiques, Inc., she was the CMO at Bath & Body Works, LLC.

Martin-Vachon started her career at Procter & Gamble where she spent more than 20 years and held a variety of positions in beauty, global cosmetic innovation and branding for numerous household and personal care brands in the P&G portfolio.

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