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Mary Kay Bets on India



Published January 30, 2013
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INDIA: Mary Kay India will spend approximately $20 million in India during the next five years, as it eyes expansion in the growing market. Plans include expansion in Goa and Maharashtra with a new warehouse and more offices, according to the company, which first entered the market in 2007.

“I am happy to be back again to see Mary Kay India expanding,” said K.K. Chua, president, APAC, Mary Kay Inc. “Mary Kay entered into the Indian market in 2007 with a commitment to initially invest $20 million over a period of five years and additional $10 million announced last year. Mary Kay products are sold in more than 35 global markets. Women around the world, and now in India, know that Mary Kay offers products they can trust from a company in which they can believe.”

“Our expansion strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will continue to expand in terms of more corporate offices and warehouses in the future too. We also periodically launch exciting campaigns to connect with our consumers,” added Hina Nagarajan, country manager, Mary Kay Cosmetics Pvt. Ltd.


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