Online Exclusives

La Vie En Rose

By Melissa Meisel, Associate Editor | June 5, 2012

There's a fragrant flower popping up in skin care this season.

The rose has been around for about 35 million years and grows naturally throughout North America. The petals and rose hips are edible and have been used in medicines since ancient times. Rose essential oil was also a constituent of the earliest cold cream, a recipe recorded by the Greek physician, Galen, in the second century.

In 1986, the rose was designated the official flower and floral emblem of the US.

And, did you know June is celebrated as National Rose Month?

But in the household and personal care marketplace, the rose is celebrated all year long. Most recently, a variety of marketers are incorporating this fragrant ingredient into novel skin care products.

"The use of the rose is far and varied. It has a long history in its use in aromatherapy, especially in the area of skin care. It is suitable for all skin types, but it is especially valuable for dry, sensitive or aging skins," said Princess Theodora von Auersperg, founder of the Princess Theodora von Auersperg skin care line, Virginia Beach, VA. "It has a tonic and astringent effect on the capillaries just below the skin surface, which makes it useful in diminishing redness. Unadulterated rose oil is a remarkable ally in the fight against wrinkles, puffiness, broken capillaries, even some nervous eczemas. It is a wonderful oil for a maturing skin, benefiting the hands too."

Von Auersperg, a descendent from Austrian nobility dating back to the 11th century, noted that toning the face and neck with pure rose water has not only a natural anti-aging effect on the skin texture, but also stimulates and enhances one's mood.

The Melvita Rose Nectar colection.
"The rose also offers a soothing property to the nerves and emotional and psychological state of mind. It is regarded as a mild sedative and anti-depressant. It also can be considered an aphrodisiac," she said.

Rose hip has been used in Chinese medicine for centuries for inflammation, colds, flu and chronic, added Ni'Kita Wilson, cosmetic chemistry expert,, New York. "I haven't seen any data that it can cure the common cold, but studies have shown that rose hip extracts (in ethanol) can reduce inflammation by down-regulating COX-2 expression."

Rosehip oil contains omega-3 and omega-6 fatty acids and has been shown to improve skin because the oils can be taken into the membrane and plump the skin. It should be noted that rosehip oil also contains a number of vitamins and provitamins, which also impart beneficial qualities such as UV protection, according to some executives.

Here's a look at some recent launches featuring this aromatic flower rife with skin-friendly benefits:

Badger's take on rose.
The latest innovation French organic certified beauty brand Melvita is the Rose Nectar Collection ($22-$42). Using an all-natural extraction process, Melvita created innovative totums, rich blends of the rose's powerful, active ingredients. Each restorative product is formulated with a specific rose totum that harnesses the particular benefit of one of these elements: Melvita's exclusive hydration-boosting wild rose petal extract, hundred-leaved rose, rose hip oil, rose seed milk, rose essential oil and rose enfleurage. The line includes cleansers and moisturizers.

Nutrient-rich essential rose oil and healing rose water are core ingredients in the handcrafted Princess Theodora von Auersperg skin care routine. The Replenishing Rose Cream ($135) features rose water, rose absolute, coconut and jojoba oil; while the Harmonizing Rose Toner ($60) is fortified with vitamin C, DMAE and essential oils.

The new Jurlique Rose Moisture Plus with Antioxidant Complex is a dual-benefit, high-performance skin care range for hydration and protection against environmental aggressors. Developed exclusively around Jurlique's classic blend of rose essential oils and with extracts from roses around the world, this system is specially formulated to target the first signs of moisture loss, delivering long-lasting moisturization and antioxidant protection, said the company. Products include a Rose Moisture Plus Moisturizing Cleanser ($22), Rosewater Balancing Mist ($22) and Rose Moisture Plus Moisturizing Cream ($42).

Using technology developed around rose stem cells, Lancôme is calling Absolue L’Extrait a "miracle" cream. The cream debuted in April in Europe, Asia and the Middle East. It will be carried in the US beginning in June where the 50ml cream will retail for $350, according to reports. The technology revolves around the Lancôme Rose, which was created in 1973 and is the emblem of the Lancôme brand. Through a new biotechnological cocooning procedure called fermogenesis, scientists transformed a cell of the Lancôme Rose into a rose stem cell.Each jar of Absolue L’Extrait contains two million rose stem cells, among other actives, according to Lancôme.

C.O. Bigelow's famous Rose Salve No. 012 ($5.50) has been a consumer favorite for years, due to its ability to care for lips and beautify skin. Emulsified with extra-soothing rose extract, the multi-tasking SKU is said to ease irritation and condition the skin. Ingredients include petrolatum, lanolin oil, squalene, gossypium herbaceum (cotton) seed oil and rosa canina fruit extract, of course, at 0.9%.

Wild Rose + Vitamin C Advanced Brightening Sleeping Facial ($48) from Korres, sold at Sephora, is a facial treatment to address uneven skin tone and dark spots while improving skin quality for a brighter, more luminous complexion, according to the company. It contains Korres Phos Compound, a proprietary blend including a brightening agent and stabilized vitamin C. It contains 95% natural content and is suitable for all skin types.

Damascus Rose Antioxidant Face Sunscreen - SPF 16 ($18) is new from Badger. It is said to protect with non-nano, uncoated zinc oxide and is formulated specifically for use on delicate facial skin. Damascus rose, Roman chamomile and French lavender soothe and restore skin while imparting an exotic floral scent; rosehip, sea buckthorn and calendula CO2 extracts are abundant with a synergistic blend of antioxidants and anti-aging compounds.

Related End-User Markets:

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.