In addition to engaging with the estimated 275 million people a year who visit The Body Shop stores, Cruelty Free International will also be linking to The Body Shop websites.
Cruelty Free International, the first organization and global campaign dedicated to ending cosmetics testing on animals, was launched on March 17 with the support of Ricky Gervais, ambassador of the organization. Established by the BUAV, one of the world’s longest standing and most respected animal protection organizations, Cruelty Free works with governments, regulators, companies and organizations worldwide. It is placing the issue of animal testing on the agenda of many governments for the very first time as part of a global strategy to tackle cosmetics testing on animals.
Paul McGreevy, international values and R&D director, The Body Shop, said, his firm “believes passionately that no animal should be harmed due to the demands of governments and regulators around the world. We have a long commitment to this cause, and unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing.”
Michelle Thew, chief executive of Cruelty Free International, added, “The Body Shop has been internationally renowned for its Against Animal Testing stance right from the very start. It has led the way with their efforts to bring an end to animal testing.”
Clinique a Top 10 Global Brand
• Clinique has been ranked as one of the top 10 global brands in the “Top Risers” category of the BrandZ Top 100 Most Valuable Global Brands report. Conducted by market research firm Millward Brown, Clinique was included among brands such as Facebook, Starbucks, MasterCard, Ralph Lauren and Hermès.
According to the report, Clinique rose 43% in brand value benefiting from overall brand strength and growth in the BRIC markets.
“Clinique’s success is largely due to our mission to provide disruptive innovation in as many aspects of our business as possible,” said Lynne Greene, global brand president of Clinique, Origins and Ojon.
“The original equity and heritage of Clinique has evolved into a contemporary design that continues to excite consumers around the world.”
Becoming the No. 1 skin care brand in Russia and growing market share throughout the world illustrates Clinique’s opportunities in emerging markets. During the past several years, the brand has elevated technology and innovation to build desirability with the launch of Even Better Clinical, one of the most successful global skin care launches in the past two years.
Now in its seventh year, the BrandZ Top 100 Most Valuable Global Brands report demonstrates the power of strong brands as both a driver of new business growth and a critical support in hard times. The report is billed as the only valuation in the world that takes into account what people think about the brands they buy alongside rigorous analysis of financial data, market valuations, analyst reports and risk profiles.