Prep. Mix. Apply. Let Dry. Peel Off. A new skin-perfecting mask treatment provides immediate benefits in a simple 15-minute process that is designed for weekly and occasional use, according to executives at Grand Central Beauty. Named after the famed New York City transit station, the beauty brand debuted at Henri Bendel in Spring 2012 and recently displayed its wares alongside other emerging brands at HBA Global Expo’s Splash pavilion.
Targeted for men and women aged 20-50, the mask is designed to provide “a convenient facial experience,” according to Grand Central Beauty founder Jackie Lee. The S.M.A.R.T. Skin Perfecting Mask ($75) is named for its key benefits: Smooth, Moisturizes, Anti-Aging, Redness-Reducing, Tones.
The Grand Central Beauty line of products
As a new and niche brand having launched only months ago, it was an honor for Grand Central Beauty to be selected to showcase at the Splash Pavilion for Emerging Brands at the HBA Global Expo, said Lee.
A facial mask demonstration took place at the Splash Pavilion.
More info: www.grandcentralbeauty.com