Some strategies shared by Schieffelin include:
• Make vision boards and stick with them (50% of audience members use these tools); and
• Find out what makes your brand different and sell that concept.
Price of Carol's Daughter, a successful personal care brand sold on HSN as well as in brick-and-mortar outposts such as Macy's and Sephora, also got her boost on air by having an intimate connection with the customer from the start, she said. Also, she cited different ways to communicate with the customer in different channels, and figuring out what works in each channel.