Online Exclusives

Viva La France

By Nancy Jeffries, Contributing Editor | July 17, 2012

Votre Vu's hand-crafted color cosmetics reach US shores.

Votre Vu, the French-inspired line with its artisanal formulations and beaute simple approach, arrived on US shores with a new color collection just in time for Bastille Day. The brand’s French Accents collection features face basics that are handcrafted in France with botanicals, marine elements, and antioxidants, which are blended by cosmetic formulators in both Europe and the US, to nurture healthy skin that ages well, à la francaise. The products, ranging from an Anti-Aging Eyelid Smoother, called Lingerie Pour Les Yeux and Nourishing Moisture Tint with Concealer in Cap, called Love Me Deux, to a Daily Brow Definer called Arch de Triumphe, and Eiffel Power Mascara, to lengthen and fortify lashes, emphasized the cosmetic intentions of the French woman, that is to embellish what nature has given her and make up for what it didn’t. With natural extracts of hibiscus, mango, jojoba, kiwi, sunflower, avocado, cotton, and grape, the collection highlights proprietary formulas that claim to hydrate and restore the skin’s luminosity with multi-tasking products.
 
The Votre Vu collection includes an array of products.
Amid shouts of Vive la Revolucion!, costumed cosmetics aficionados circulated through the Bakehouse Restaurant on New York’s west side, Marie Antoinette fans in hand, while petanque competition was fierce in the bistro’s backyard. Presentation of the cosmetics collection began with Lingerie Pour Les Yeux Anti-Aging Eyelid smoother, an antioxidant-rich eyelid prep for long lasting shadow and liner. The formula, containing hibiscus extracts, claims to be a natural alternative to Botox, and features a patented anti-wrinkle power blend designed to reduce fine lines by 26% when applied daily for three weeks.

 
Votre Vu CEO and Co-Founder Harold Zimmerman.
Love Me Deux Nourishing Moisture Tint with Concealer in Cap, blends beeswax, Vitamin E, pure minerals, and botanicals for a concealer designed to hydrate the skin and create a crease-free look. The moisture tint, with sunflower and jojoba oils, aloe vera, honeysuckle extracts and French kaolin clay, protects the skin and masks imperfections to unify the complexion. Minerals of copper, manganese, and zinc fight free radicals, while vitamins A and C strengthen the skin, and a micro-powder finish creates a breathable, soft, translucent look for the skin. Six shades, ranging from Limoges (light cream), Champagne (golden cream), Paris (light medium beige), Provence (natural beige), and Cannes (warm medium) to St. Tropez, a deep tan, are featured. A concealer brush is also offered to apply the concealer or other crème products, for contouring, coverage, and long-lasting application.

Eiffel Power Lengthening & Fortifying Mascara, with carnauba, beeswax and sunflower waxes, extends lashes and leaves a luminous finish, while kaolin powder builds up the lashes to a desired length. A combination of power ingredients, including cotton extract, a skin conditioning emollient, plus acacia, with anti-inflammatory properties, and carnauba wax, obtained from the leaves of the Brazilian palm known as the “Tree of Life,” help provide film-forming and absorbent properties, for ease of application and smoothness.

Arch de Triumphe Daily Brow Definer is a water-resistant blend of soft waxes, vitamin E, and micronized minerals that add antioxidants to the brows and mimic the sheer, natural highlights of the hair. Available in fair, dark brown, warm, and soft black, the brow-shaping formula is said to be subtle and long lasting. Le Joli Crayon Smudge & Set Soft Eye Liner, which includes a sharpener, is a water-resistant gel pencil that allows the user to feather, smoke or smudge, with each stroke; and claims mineral pigments, anti-aging fruit extracts, and nourishing vitamin E in an ophthalmologist-tested formula. It’s available in charbon and aubergine, a distinctive shade somewhere between eggplant and brown.
 
Eiffel Power Mascara.
Belle Poudre HD Sheer Face Finish is fragrance and talc-free, keeps excess oil at bay, and is enriched with pure minerals to provide healing benefits to the skin while it protects, masks imperfections, and sets coverage over tints and concealers. It’s available in Light, Golden Medium, Medium, and Deep. Vu-On Rouge Sheer Moisture Color Accent for Lips and Face is a multi-tasking tint for cheeks, lips, and lids, made with shea butter and mango seed butter, which spreads smoothly without creasing, and is available in Bouquet Rose, French Tulip, and Ma Cherry. Additional products include Beaute en Bronze, a bronzer duo with kaolin clay-based soft powders for contours or highlights, and a retractable Powder Brush for applying bronzers, blushers, mineral powders and shimmers, all with prices ranging from $15 to $40.

According to Votre Vu CEO and Co-Founder Harold Zimmerman, the mindfully crafted cosmetics line complements the complexion with proven, natural ingredients.

“Less is more, in this well edited line,” said Zimmerman. “This is all good for you makeup. It complements your skin care, doesn’t negate it, and it is developed in France and manufactured in the US.”

Additional information about the skin care regimen, as well as the new color collection may be found at: www.votrevu.com.
 

Related End-User Markets:

blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.

  • Indie Innovators

    Indie Innovators

    Nancy Jeffries, Contributing Editor||July 20, 2015
    Independent beauty brands often tap the trends and set the tone in the global personal care industry.

  • Indie Beauty Takes Center Stage

    Indie Beauty Takes Center Stage

    Christine Esposito, Associate Editor||July 13, 2015
    The first Indie Beauty Expo will take place Aug. 27 in New York City. Happi checked in with the duo behind this new event that’s out to serve this fast-growing sector of the beauty industry.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Lux in Flux

    Lux in Flux

    Tom Branna, Editorial Director||July 6, 2015
    FIT graduates detail the changes impacting the global cosmetics industry.