As the competition mounts, China online cosmetics retailing market will enter a period of consolidation. With 25% of China’s population becoming online mobile phone users in 2011, e-commerce can be explored in many ways such as M-commerce, SNS, Weibo, and group buying, all of which are expected to reshape online retailing in the future. However, both brand owners and retailers must be aware of the key factors changing consumer behavior such as inflation worries, an aging population, social strains and economic changes.
Ally Dai is Deputy Editor-in-Chief of Ringier Trade Media Ltd, responsible for trade publications including Happi China. She has more than 10 years of experience in the cosmetic and food industries. Happi China is a leading media for the China household & personal care industry. Published by Ringier Trade Media in strategic editorial partnership with Happi, it helps local manufacturers update their knowledge on formulating, testing and packaging, as well as providing market insight.