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Hand It To Them: ‘Salonistas’ Are Fueling Nail Care Market

Published January 31, 2013
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There’s been a significant upswing in the number of women who have two or more manicures in a six-month period.
The mass nail care market has grown by leaps and bounds for the past three years—dwarfing the relatively sleepy growth rates seen in other cosmetics categories, according to industry experts. The explosive growth in mass-market sales of nail care products continued into 2012, as nail care sales grew 26% for the 52 weeks ending April 15, 2012, according to data cited in The Nail Care Market in the US: Retail Products and Professional Services, which is available from Packaged Facts.

“Salonistas”—women who have had two or more manicures in the past six months—are helping fuel the market. According to Experian Simmons data cited in the report, an improving economic picture has resulted in a sharp uptick in the number of women obtaining frequent professional nail care services. In 2011, the number of women having two or more manicures in a six-month period increased from 16.3 million to 18.1 million, or 11.3%.

More Info: www.packagedfacts.com

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