Breaking News

Huge Potential

By Ally Dai, Happi China | January 29, 2013

E-commerce has been increasingly regarded as a potentially huge and profitable market. Since 2010, China has boasted the most internet users in the world—exceeding 500 million last year, according to the latest statistics from CNNIC/International Telecommunications Union/OECD/national statistics. Moreover, the growth of Chinese online buyers is even stronger, and the number increased from 74 million in 2008 to 194 million in 2011. The 162% gain during this period even outpaced Internet users’ growth, according to “Progress and Prospects of Retailing in China,” a new report by Euromonitor.

As more consumers moved online in search of convenience and lower prices, internet retail sales doubled last year. That gain far outpaced other retail channels, according to Euromonitor. The latest statics from iResearch also confirms that the total transaction value of China’s online retailing market rose 75.3% year-over-year to exceed $68 million in 2010, and accounting for nearly 3% of the country’s total retail sales.














































In response to changes in customers’ purchasing behavior and significant advancements in the online retail market, an increasing number of cosmetics brands have been making use of this platform to reach more consumers. Apparel, consumer appliances and consumer electronics were ranked as the top three categories in terms of value growth, while cosmetics and personal care products became the fourth most popular categories consumers purchased online in 2010, according to Euromonitor. With the retail sales of beauty and personal care product exceeding $17 billion in 2011, the online turnover of cosmetic products shot up more than 66% to $5.7 billion, according to iResearch.



Ally Dai
Happi China
Website: www.industrysourcing.com

Ally Dai is Deputy Editor-in-Chief of Ringier Trade Media Ltd, responsible for trade publications including Happi China. She has more than 10 years of experience in the cosmetic and food industries. Happi China is a leading media for the China household & personal care industry. Published by Ringier Trade Media in strategic editorial partnership with Happi, it helps local manufacturers update their knowledge on formulating, testing and packaging, as well as providing market insight.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.