According to “2011 Annual Report on Consumption Trends in Cosmetics” issued jointly by Tmall and CCTV Market Research, the trading volume growth of online cosmetics retailing in 2011 was over 200%, far exceeding the 18.7% overall growth rate of cosmetic retailing. When it comes to the specific category, products purchased online are focused on facial care such as mask and cream, much similar to those purchased offline, which also reflects the skin care routine among Chinese consumers. Tmall also claims that approximately 2,300 cosmetics brands are currently sold on its platform.
Ally Dai is Deputy Editor-in-Chief of Ringier Trade Media Ltd, responsible for trade publications including Happi China. She has more than 10 years of experience in the cosmetic and food industries. Happi China is a leading media for the China household & personal care industry. Published by Ringier Trade Media in strategic editorial partnership with Happi, it helps local manufacturers update their knowledge on formulating, testing and packaging, as well as providing market insight.