Breaking News

L’Oréal Sells Cadum Home Care to Spotless Group

January 30, 2013

FRANCE: L’Oréal has sold off the home care business of the Cadum Group to Eau Ecarlate SAS, which is part of Spotless Group.

The business, which includes the brands Croc’Odor (odor neutralizers), Iba (air fresheners), Zensect (moth repellents) and Dr. Optic (optical lens cleaners), had sales of €17 million in 2011, two-thirds of which came from France.

L’Oréal acquired French soap company Cadum, the majority of which was held by investment fund Milestone, in April.

Spotless is a European company specializing in home care niche markets. The firm’s revenues have grown from €65 million in 2005 to €265 million last year.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?