For me, trends are not just related to fashion or hair design.Fashion impacts hair design in cutting and styling, but as the creator of the products I use, it goes much deeper than that for me.Through my work on NYC Mercedes Runway Shows, editorial photography and hair styling, celebrity styling, plus a fashion forward client base, I know that that the products I use are the nexus of my creativity.In addition to the design of those products as a whole, I also must consider the properties of the ingredients I choose in their creation.
Not only is it important to forecast trends for the sake of hair design but also to look at those trends and the client demands as a inspiration for creating the right products to work with in the creation of hair designs to meet the client’s needs.It really comes full circle.We as stylists need to have the right products to work with as our medium to practice our art.
For this I put on my product artist hat, so to speak, and work with leading herbalists and chemists to turn these hair trends into reality.I must also anticipate the needs of the marketplace in terms of the ingredients, not only for their performance, but also with respect to trends in the consumer’s needs and demands.As an artist, it is my intent in presenting this piece for it to be a practical guide on the utility of a specific class of ingredients used in hair products and not a technical treatise or discourse on its chemistry or other issues.
The prevalent trend is toward natural and organic ingredients, which is driven by the consumer’s perception that they are safer and of higher quality than non-organic or synthetic ingredients.My goal is and always has been to create top-performance, cutting edge, consumer-safe and eco-friendly products that meet the needs of the hair care market’s emerging demands.But natural and organic ingredients cannot meet all of the demands of our ever more sophisticated consumer and it has become increasingly apparent that using natural/organics in combination with synthetics represents the most balanced and practical approach to product design.
One area of contention is the “silicone” ingredient category.Most people refer to “silicones” as though they are one ingredient, but it is really a group of ingredients based around the element silicon, that as we will see takes many forms in the class of ingredients known as “silicones.”
More info: www.philippelusi.com
About the Author
Philip Pelusi is an internationally recognized stylist, photographer and product artist. Having gone from one salon to 13 locations as well as a magnificent industry centerpiece in New York City, Pelusi has created a philosophy, 2 product lines, P2 by Philip Pelusi and Tela Beauty Organics by Philip Pelusi and systems for success. Philip created and trademarked, within the industry, the phrase “A Cut Above The Rest” to coincide with his creation of the registered Volumetric haircutting technique around which he built his empire.