Breaking News

Aldi’s Washing Liquid Scores Well in UK

January 30, 2013


Aldi’s Magnum topped a recent Which? Test.
UNITED KINGDOM: Aldi’s private label washing liquid Magnum is a consumer favorite, and has since netted the top spot from consumer watchdog group Which?, beating out the UK’s best seller, Fairy. Prior to 2011, Fairy had topped every washing up liquid test since the magazine first started testing it in 1965.

“Last year we were delighted to come first in the Which? test, but to do so two years in a row is fantastic news. This win confirms that shoppers can trust in Aldi’s cleaning power,” said Tony Baines, managing director of buying, Aldi Stores UK.

Aldi’s Magnum Premium Eucalyptus Antibacterial scored a 79% in the Which? tests and was also awarded Best Buy status.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.