Breaking News

Boots Reboots No. 7 Skin Care

January 30, 2013

UNITED KINGDOM: When you’ve got one of the most recognizable personal care brands in the world, it takes a bit of courage to rework something that works. And yet, that’s exactly what Boots is up to these days as it repackages and repositions its entire No7 skin care brand, adding new items and deleting underperforming SKUs. Overall, Boots will delete 27 SKUs and add 25.

The goal in all of this is to make the No. 7 brand as recognizable for American women as it is for their British counterparts, according to company executives, who note that the 77 year-old brand has been used by four generations of Brits.

Available in all Target doors since 2007 and Ulta since 2011, Boots products can today be found in more than 30 global markets, including Norway, France, Portugal and Spain.
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.