Home-grown cosmetics are finding favor with Chinese consumers.
In 2011, company sales rose 15.6% to $568 million. For the first half of 2012, sales jumped 24%, driven by double-digit growth from its major brands including Liushen, Maxam, Herborist and GF. With a history traced back to 1898, Jahwa is well known for its Liushen Florida Water that still accounts for the lion’s share of company revenue. More recently, Shanghai Jahwa has expanded into men’s care with GF, as well as entered the premium skin care segment with Shanghai Vive.