Breaking News

Jala (Group) Co. Ltd.

By Ally Dai , Happi China | January 29, 2013

The company is focused on cosmetics, personal cleaning and personal care products sold under its four major brands targeting the middle to high-end and low-end market, Maysu, Chando, Aglaia and Insea via major distribution channels such as department stores, supermarkets and pharmacies.
Established in Shanghai in 2001 and restructured in 2009, the private company has seen an average growth rate of 60% during the past five years.

In 2011, Jala Group achieved sales revenue of $635 million, nearly 90% of which came from its middle to high-end brands Maysu and Chando, according to the company.

The company’s success can partly be attributed to its strategic network distribution expansion in China’s second- and third-tier cities, as well as its large marketing investments. Since 2011, Jala Group has stepped up such efforts even further. After 10 years of gaining ground in China’s third- and fourth-tier cities, the company has decided to go all out in China’s major metropolises, focusing on first- and second-tier cities.

Jala is known for employing high-profile celebrities to promote its brands. For example, its Maysu brand gained great popularity after being endorsed by Taiwanese film star Shu Qi. Since the beginning of this year, the group launched its largest nationwide campaign for Chando featuring China’s diving team, in an effort to leverage the London Olympics and associate the brand with excellence. This is also regarded as a rebranding effort to differentiate Chando from Shiseido, both of which share similar pronunciation in Chinese.

A year ago, the group established its research and development center in Shanghai, and claimed 88 patents in design and product formulas. With its first ever Chando men care series and Maysu make up lines entering into the market last October, Jala is set to further expand and strengthen its position in middle to high-end beauty and personal care category.

Despite its gains, Jala CEO Zheng Chunying insisted Jala was in no hurry to be listed on the stock market. “Of course we will consider an IPO when the time is right, but I always bear in mind that to be listed on the stock market is just the beginning of operations on a new level,” said Zheng. “It is our ultimate goal to create an international brand that will promote the essence of Chinese aesthetics and values.”

As the middle class expands in China, domestic players are well positioned to play a major role in the personal care marketplace.


Ally Dai
Happi China
Website: www.industrysourcing.com

Ally Dai is Deputy Editor-in-Chief of Ringier Trade Media Ltd, responsible for trade publications including Happi China. She has more than 10 years of experience in the cosmetic and food industries. Happi China is a leading media for the China household & personal care industry. Published by Ringier Trade Media in strategic editorial partnership with Happi, it helps local manufacturers update their knowledge on formulating, testing and packaging, as well as providing market insight.
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.