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Lysol Leads the Pack in Harris Poll



Published January 31, 2013
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According to the 2012 Harris Poll EquiTrend study, Lysol all-purpose
cleaner ranked highest in brand equity in the household cleaner sector.
Here’s a look at more data from the category:
Brand Equity
Lysol All-Purpose Cleaner70.75
Clorox Clean-Up 70.24
Pine-Sol Household Cleaner 65.54
Spic and Span Household Cleaner 65.50
Murphy All-Purpose Cleaner 65.16
Pledge Multi-Surface Cleaner 64.91
Mr. Clean Multi-Purpose Cleaner 64.41
Formula 409 Household Cleaner 64.31

Source: 2012 Harris Poll EquiTrend


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