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According to the 2012 Harris Poll EquiTrend study, Lysol all-purpose cleaner ranked highest in brand equity in the household cleaner sector. Here’s a look at more data from the category:
Brand Equity
Lysol All-Purpose Cleaner70.75
Clorox Clean-Up 70.24Pine-Sol Household Cleaner 65.54 Spic and Span Household Cleaner 65.50 Murphy All-Purpose Cleaner 65.16 Pledge Multi-Surface Cleaner 64.91 Mr. Clean Multi-Purpose Cleaner 64.41 Formula 409 Household Cleaner 64.31 |
Source: 2012 Harris Poll EquiTrend