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Pert Plus, Brut Clean Up ‘Warriors’ at Extreme 5K

October 1, 2012



Pert and Brut’s sponsorship included visuals on a large screen.
• Pert Plus 2in1 Shampoo Plus Conditioner and the Brut grooming brand sponsored the Warrior Dash in Windham, NY. The extreme running event series tests participants’ mental and physical strength in a race filled with grueling obstacles—think fire, barbed wire and a mud pit—spread out over a 5K course.

Before celebrating in the post-race festival area, participants were able to clean up at the Pert Plus “Sudz Zone” shower trailer.

To tie into the brand’s campaign slogan, “In. Out. Done,” shampoo samples were provided to help contestants quickly get rid of the mud.

In addition to providing samples in the festival area, Brut offered participants a chance to win a weekend adventure getaway worth $1,000 courtesy of Discover Outdoors.

More info: www.facebook.com/Pert2in1 and www.facebook.com/Brut

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