Breaking News

Pert Plus, Brut Clean Up ‘Warriors’ at Extreme 5K

October 1, 2012



Pert and Brut’s sponsorship included visuals on a large screen.
• Pert Plus 2in1 Shampoo Plus Conditioner and the Brut grooming brand sponsored the Warrior Dash in Windham, NY. The extreme running event series tests participants’ mental and physical strength in a race filled with grueling obstacles—think fire, barbed wire and a mud pit—spread out over a 5K course.

Before celebrating in the post-race festival area, participants were able to clean up at the Pert Plus “Sudz Zone” shower trailer.

To tie into the brand’s campaign slogan, “In. Out. Done,” shampoo samples were provided to help contestants quickly get rid of the mud.

In addition to providing samples in the festival area, Brut offered participants a chance to win a weekend adventure getaway worth $1,000 courtesy of Discover Outdoors.

More info: www.facebook.com/Pert2in1 and www.facebook.com/Brut

Related End-User Markets:

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.