Online Exclusives

Beauty The Brows

By Christine Esposito, Associate Editor | August 29, 2012

Eyebrow experts like Natalie Plain of Billion Dollar Brows contend consumers should shape and care for what they see as the frame to the perfect face.

Beauty & The Brows Eyebrow experts like Natalie Plain of Billion Dollar Brows contend consumers should shape and care for what they see as the frame to the perfect face. Christine Esposito Associate Editor Eyebrows are hardly an afterthought in today’s beauty world. They call attention—good and bad—to the face. The right arch, shape and color serve as the perfect frame, while over-plucked, overgrown or unruly brows can standout in their own respect.

Eyebrow experts contend eyebrows should be cared for and conditioned just like skin and hair. In fact, stress, hormones, environmental factors and even the overzealous tweezing sessions can lead to damage, said Natalie Plain of Billion Dollar Brows, a company that is devoted to eyebrow health and beauty.

Billion Dollar Brows’ flagship salon in Beverly Hills, CA delivers a range of services from shaping to tinting to its Billion Dollar Brow Lift, which uses “non-surgical muscle re-education” to sculpt and contour the skin around the brow area including the forehead and cheekbones. DBD’s artists have shaped the brows of Hollywood A-listers like Lauren Conrad, Paula Abdul and Kristin Chenoweth.

In addition, the firm offers a line of at-home products and tools that can help every woman make the most of their look. One of those products is Brow Boost, which has been Billion Dollar Brows’ No. 1 seller since Day 1.

“People love it because it uses natural ingredients that are safe with no side effects, it works, and is affordable at $20,” said Plain.

Prostaglandin-free, it helps boost thin brows via nightly application. The product, which helps balance out uneven brows and provide a more youthful look, comes with a brush-on applicator.

The Billion Dollar Brows Universal Brow Pencil, which works all skin tones and hair colors and gives brows a natural finish—not one that looks, well, penciled in. It has a neutral taupe color that blends well for blonde to very dark brunette hair, according to the company, which on its website, offers proof of its pencil’s universality. Of the tens of thousands sold, and there’s about 1% return rate, according to BDB.

Another customer favorite is the Brow Buddy tool, which “shows you exactly how to start, arch, and end your brows according to your own unique, facial symmetry. It takes the guess work out of brow shaping and gives you an exact guide to how you should shape your brows,” according to Plain.

And while brow style is personal and does vary somewhat, celebrity brows often serve as the guidepost.

So who in Hollywood has the hottest brows these days?

“One thing that the most beautiful celebrities have in common is that they all have great brows,” the brow guru told Happi. “Angelina Jolie, Sofia Vergara, Kim Kardashian all have embraced their thick, full brows—perfectly framing their faces.”

Related End-User Markets:

blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.

  • Indie Innovators

    Indie Innovators

    Nancy Jeffries, Contributing Editor||July 20, 2015
    Independent beauty brands often tap the trends and set the tone in the global personal care industry.

  • Indie Beauty Takes Center Stage

    Indie Beauty Takes Center Stage

    Christine Esposito, Associate Editor||July 13, 2015
    The first Indie Beauty Expo will take place Aug. 27 in New York City. Happi checked in with the duo behind this new event that’s out to serve this fast-growing sector of the beauty industry.