Online Exclusives

Taking Flight

By Melissa Meisel, Associate Editor | October 1, 2012

Dr. Hauschka gains global attention for its holistic formulations.

Dr. Hauschka, a holistic skin care brand manufactured in Germany by WALA Heilmittel, still stands true to its original credo: to support the healing of humanity and the Earth. That commitment resonates from their ecologically-sound methods of growing and sourcing ingredients to their one-of-a-kind manufacturing processes and investment in international fair trade initiatives, claims the company—and people are starting to notice.
 
Recognized as a top natural beauty brand, Dr. Hauschka Skin Care recently partnered with Virgin Atlantic in the opening of the first Clubhouse Spa outside of London at the new luxury Clubhouse at JFK International Airport. It also just recently expanded its distribution to include Henri Bendel's Fifth Avenue flagship in New York.

According to the company, it worked closely with Virgin Atlantic to create “the ultimate spa experience—one that will help travelers achieve a state of peace and relaxation while fostering well-being.” An extensive menu of soothing treatments and services were designed to prepare passengers for a relaxing overnight flying experience.
 
Take a look at the new Clubhouse Spa at John F. Kennedy Airport in New York City.
“Dr. Hauschka Skin Care’s exclusive express treatments are specifically created for the unique needs inherent to air travel, especially when followed with our pure, efficacious natural products,” said Mirran Raphaely, CEO, Dr.Hauschka Skin Care, South Deerfield, MA. “We are so excited to offer travelers this level of care at the stunning new Virgin Atlantic JFK Clubhouse Spa, where their paramount priority is to attend to mind, body and health.”

Dr. Hauschka-trained therapists offer customers a range of holistic treatments, including custom facials and massages for the hands, back, neck and feet. The majority of these services will be complimentary to Upper Class ticket holders, with optional add-ons available for purchase.
 
“It’s been 21 years since Virgin Atlantic introduced the world’s first business class spa, offering complimentary treatments to our Upper Class customers,” said Rebecca Creer, Virgin Atlantic’s senior spas and grooming manager. “We are delighted that we have found an equally well-respected partner in Dr.Hauschka Skin Care to bring the JFK spa vision to life.”

 
Dr. Hauschka's Slow Mood Illuminating Powder.
A wide range of Dr.Hauschka full- and travel-sized products will be available for purchase at the Clubhouse Spa shop, including the Rose Day Cream, Lip Balm and a selection of aromatic body products.

In other news, the brand debuted seven new limited edition cosmetics products in retail stores for Fall/Winter 2012 in the Natural Allure Collection($17.95-$34.95), including eyeshadows, lipsticks and kajal eyeliners. Two limited edition Holiday 2012 gift sets are also out now: a Rest & Renewal Set ($39.95), with a Lavender Bath SKU and Lavender Sandalwood Body Moisturizer and a Timeless Beauty Set ($79.95), where botanical oils, red clover, silica-rich field horsetail and rose petals are combined to support the skin’s natural renewal process in a day cream and body lotion.

According to Raphaely, consumers want efficacy as well as luxury in their beauty products.
 
“Natural is just the baseline expectation—shoppers desire natural products that can provide therapeutic results,” she told Happi. “Both are possible! Shoppers who are interested in natural ingredients alsowant to know about the sources of those ingredients, the agricultural methods and the ethical practices of the companies that manufacture them.”
 
More info: www.drhauschka.com
 

Related End-User Markets:

blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.