Online Exclusives

Skin Care Leaves Consumers Wanting 'Moor'

By Melissa Meisel, Associate Editor | October 25, 2012

Austria's famed waters are sourced for anti-aging face and body care products.

Austria's legendary Neydharting Moor was formed at the base of one of Europe's most fertile valleys. Protected from outside influences, the waters in the botanically rich "eye" of the Moor have never drained away, dried out or frozen over, creating an unusual, evolutionary, exceptional environment where rare indigenous botanicals naturally release an array of vitamins and minerals known as Neydharting Moor peat which havebeen harvested and studied through the ages for its remarkable curative properties.

From its beginnings more than 30,000 years ago in Austria, the Neydharting Moor has been sought after for its perceived healing powers. As early as 800 B.C. the Celts discovered the Moor’s magic. They drank and soaked in the waters— using the black mud as a medicine that was believed to have miraculous healing powers. In 1525 Paracelsus—the famous pioneer of chemistry and modern medicine— believed that he had found in this Moor the Quinta Essentia, the five essential elements that remedy illness and engender health.

The Moor’s mud came to be prized as a beauty therapy and European nobility built villas and spas on its shores. Louis XIV, Napoleon and Josephine all became Moor devotees, indulging in its precious gifts. By the 18th century the spas or “cure houses” at Neydharting Moor had become so popular that other spas began springing up throughout Europe.

 
Creatve director Nicola Gross presents the Moor collection.
Now, the newly launched Moor Skin & Body Care collection, featuring the proprietary peat and peat water from the Neydharting Moor in Austria, is reaching US shores. The line includes seven SKUs and is said to be the only clinically tested skin care collection featuring anti-aging ingredients from the Neydharting Moor. The initial product line launched in the US in August 2012 after a successful launch in the fourth quarter of 2011 in South Africa where the brand is available in 30 spas.

The brand hosted an Editor VIP event on Oct. 3 at The Plaza Hotel in New York with a sit-down breakfast and presentation introducing a new anti-aging night cream.Moor’s creative director, Nicola Gross, was present along with company founder Dr. Dennis Johnson of Botanika Research Labs, The Beauty Company’s Alisa Marie Beyer and global aesthetician Karen Canning to discuss the line in detail and its benefits.
 
The Beauty Company’s Alisa Marie Beyer shared her thoughts on Moor skin care.
Combining naturally occurring botanicals with scientifically advanced peptides, the Moor product line provides immediate and long term relaxation of wrinkles without irritating the skin,” said Neydharting Moor Skin & Body Care creative director (and personificiation of the brand, according to the company’s head) Nicola Gross. “This line is truly amazing. Both the peat and the peat water contain over 1000 naturally-sourced botanicals, herbs and nutrients —300 of which have been proven to have anti-aging properties, according to the company. This spa-inspired skin and body care line deeply hydrates and visibly improves the appearance of both fine lines and deeper wrinkles. There’s really something for everyone in this collection.”

Products include a Revitalizing Toner, made with 90% Neydharting Peat Water to refresh and revitalize the skin; Intense Hydration Cream AM, a daytime moisturizer that firms skin and restores elasticity; Ageless Eye Cream, a delicate formulation infused with age-defying antioxidants to minimize wrinkles and reduce puffiness; Intense Regenerating Serum, a potent antioxidant cream-gel to improve the appearance of fine lines and wrinkles while firming the skin; Repair and Renewal Cream, a dynamic peptides treatment that visibly improves the appearance of skin; The Balm, a multi-tasking moisturizing creme for dry, irritated or sensitive skin; and Intense Body Cream, todeeply nourish and protect dry, sensitive skin.

The newest product to the line, Regenerating Night Cream - Face & Neck, is a rich, ultra-hydrating and powerful antioxidant night cream infused with the remarkable power of Neydharting peat and peat water and bioactive “Super-27” anti-aging complex. This intense overnight treatment smoothes the appearance of fine lines and wrinkles, helps restore lost elasticity, helps skin cell rejuvenation and deeply hydrates, noted Gross in her presentation.
 
Global aesthetician Karen Canning applies a facial.
"More than 90% of users felt that Regenerating Night Cream – Face & Neck left their skin feeling hydrated the next morning," said Gross.

The new night cream product is proven to stimulate skin cell formation and regeneration. "After using the Regenerating Night Cream – Face & Neck, users will realize an increase in skin's smoothness and resiliency," she added. "Other product benefits include refining and softening the appearance of fine lines and wrinkles and deep hydration and restoration of lost moisture."

Introducing a night cream to the already spa-strength skin care formula gives Moor customers one more solution to conquer anti-aging, explained Neydharting Moor Skin & Body Care founder Dr. Dennis Johnson.
"When we formulated the line from a unique blend of anti-aging botanicals, herbs and vitamins, we realized that a natural product extension was a night cream that could be applied to and beneficial for both the face and neck areas," he said. "The entire skin and body care line deeply hydrates and visibly improves the appearance of both fine lines and deeper wrinkles."

Moor Skincare products are available exclusively from www.moorskincare.com and internationally in Austria and South Africa.
 

Related End-User Markets:

blog comments powered by Disqus
  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.