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Spotlight on Beauty in NYC



A look at new products courtesy of Beauty Press.



By Nancy Jeffries, Contributing Editor



Published October 25, 2012
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Spotlight on Beauty in NYC

A range of specialty skin care, body care, and cosmetic brands, each with a distinct point of view, and predominantly botanical positioning, was on display at the Third Annual Beauty Product Showcase, presented by Beauty Press International PR Network.

Beauty Press, a resource for beauty editors covering the US and European markets, which hosted the event, features access to official product news, images, beauty experts, and market data, available in a digital platform to qualifying members of the press, to enhance their searches for product information in the industry.
 
Focus on Nature

Exhibitors showcased a cross-section of beauty products, some established and others first time launches. The unifying element of the products, however, was their natural and botanical content, a point of distinction in today’s beauty world that shows no signs of abating.
 
Herbacin, a European skin care brand for women, presented its foot care line in the US, which included Leg Lotion, formulated for stressed and tired legs, with almond and avocado oil and vasoactive ingredients from red vine leaves and horse chestnuts, said to improve circulation, plus Vitamin E and Carnosine, to bind free radicals to strengthen cell membranes. The brand, founded in Germany in 1905, uses sustainable herbs and botanicals, and has produced natural formulations for more than 100 years.Information is available at: www.herbacin.com.
 
 
PUR Attitude CEO, David Pollock, at Beauty Product Showcase.
Herbacin also showcased Foot Cream with Camomile blossom and allantoin; Cooling Gel, with menthol, and Warming Balm, with almond oil, avocado, and carnosine to enhance skin elasticity. Also featured was a new collection of Hand Care, Hand & Nail Balm, Skin Firming Body Cream, with aloe vera, argan oil, and vitamins, and Shower Gel and Kamille Soap Bar, claiming organic and natural ingredients, innovative formulas, and a year-round approach to skin care. Information at: www.herbacin.com

Gehwol Fusskraft, a German brand with a 144-year heritage, touting “everything for the well being of the foot,” launched Soft Feet Cream Milk & Honey for feet and legs. The product contains avocado oil, honey extract, milk peptides, and biotechnologically produced Hyaluron, said to support skin regeneration and strengthen the skin’s defenses.The line includes Herbal Bath, Salve for Cracked Skin, and remedies for Cold Feet, Heavy and Tired Feet, and all manner of “pedi” concerns. The majority of the products are claimed to be safe for use by diabetics without restrictions, and are found in spas and retail venues around the world. A top seller, Gehwol Blue, with rosemary, Mountain pine, and lavender, for moisturizing dry, rough skin, is said to restore lipids to the skin, and is safe for use by diabetics. Information may be found at: www.gehwol.com

 
Jing Ai Cosmetics, a vegan, eco-chic brand, with founder, Donna Cristino.
Footlogix Pediceuticals offered Dermal Infusion Technology, providing solutions for cracked heels, rough skin and calluses. The brand, which features a Callus Softener Formula, Cracked Heel Formula, Peeling Skin Formula, Nail Tincture Spray, and Rough Skin Formula, as well as Pediceutical Mousse Foot Care, made with pharmaceutical grade ingredients, was developed by Katharin von Gavel, President and CEO, Footlogix®. The products naturally exfoliate and hydrate the skin’s surface, allowing it to renew itself, and infuse it with oil- and fragrance-free formulations that absorb without residue and are claimed to repair and rejuvenate a range of foot-related conditions. Additional information may be found at: www.footlogix.com.

Skin Care and Anti-Aging

Fiafini, an anti-aging line based on South African Marula oil, rich in antioxidants and anti-aging properties, launched a skin care system consisting of Delicate Cleansing Emulsion, Divine Hydration Moisturizer, Deluxe Anti-Aging Eye Cream, and Exceptional Skin Serum. The Cleansing Emulsion contains Marula oil, prickly pear extract, avocado and lavender oil, plus Desert Cactus and Evening Primrose extract. It is non-comedogenic, claims to provide hydration and radiance, remove all traces of dirt and makeup, and deliver the anti-aging benefits of marula oil, while preparing the skin for moisture. Divine Hydration Moisturizer contains oat kernel extract,jojoba seed oil, shea butter and Vitamins A & E, to help plump the skin, reduce the appearance of fine lines and wrinkles, and protect the skin from environmental damage.

 
Hair Room Service, founder Michael Duenas, offers in-room salon appointments.
The newest addition, Exceptional Skin Serum, launched in October, offers a clinical solution to soften and protect the skin from water loss. It contains marula oil, cultivated by local indigenous farmers in South Africa, where the marula is touted to be more stable on the skin than olive oil, and safe for all skin types, including sensitive skin. It contains Vitamin E and cell energizers to help keep skin firm and lifted, is vegan, as well as oil- and paraben-free, and claimed to be refreshingly sheer. Additional information about the Fiafini line may be found at: www.fiafini.com.

Delaney Wellness Beauty Reserve, Skincare Straight From the Vine, is a line that marries winemaking with the science of skincare. The Delaney Vineyards, of Grapevine, and Lamesa, Texas, yield grapes rich in both Resveratrol and Polyphenols, which are claimed to yield cellular benefits. With the help of a team of phytochemists, Jerry Delaney, owner and president of Delaney Vineyards, has taken vinotherapy to the next level, incorporating the properties of the grapes and their extracts and formulating them to create anti-aging products to treat dryness, fine lines and wrinkles, uneven skin tone, dull skin, enlarged pores, and age spots.

The result is the Delaney Wellness line of skin care, including Delaney Beauty Reserve Anti-Aging Moisturizer with Grape Seed. The hydrating formula, which contains peptides, fruit extracts, Goji berry, camomile and Echinacea, is claimed to improve the appearance of fine lines and wrinkles, provide skin nourishment, and create marked improvement with the first application. For optimal benefits, it is suggested that it be used in combination with Delaney Beauty Reserve Antioxidant Serum, Instant Wrinkle Reducer, and Rejuvenating Grape Seed Eye Cream. The collection includes Vino Anti-Oxidant Cleanser/Toner, Exfoliant Gel, Anti-Oxidant Serum, Anti-Aging Moisturizer, Rejuvenating Eye Crème, and Instant Wrinkle Reducer. Additional information about the brand may be found at: www.delaneywellness.com.
 
Katharin von Gavel, CEO, Footlogix, at Beauty Product Showcase.
Naturally Pure Cosmetics
 
Taking the concept of purity a step further is PUR Attitude, a new launch from American MD Labs. According to founder, David Pollock, a beauty industry veteran, the therapeutic skin care line is claimed to replace water found in traditional skin care products with Hyaluronix™, a natural and new beauty ingredient with a composition similar to the hydration substance found in almost every cell of the human body.

Pollock has combined this patent-pending technology with vitamins, anti-oxidants, and nutrients, to create the PUR Attitude brand, and has replaced water, which dilutes actives, with hyaluronix™, which draws moisture from the air and binds up to 1,000 times its weight in moisture, resulting in 100% pure, active skin care. The collection includes Purifying Rice Face Wash, to exfoliate dead skin cells; Hydro-Drench Moisturizer, to reduce the appearance of fine lines and wrinkles; and Multi-Effects Eye Cream, said to combine science with nature to firm and smooth puffy eyes, while energizing skin cells. Each product follows Pollock’s brand philosophy of “safe beauty,” avoiding parabens, PEG’s, glycols, sulfates, harsh chemicals, and synthetic fragrances and dyes. More information may be found at: www.PURattitude.com.

LaVigne Organic Skincare taps into ancient traditions with the power of Tepezcohuite, a tree bark extract drawn from the bark of the eponymous tree in Chiapas, Mexico. Known as Mayan Magic Healing Balm, the natural balm is used to alleviate pain and irritation caused by eczema, psoriasis, cuts, burns, rashes, and scars. It is claimed to speed up the healing process and is a natural analgesic. A formulation with a shea butter base and vegetal emulsifying wax, plus Tepezcohuite extract, gives it a creamy texture that spreads easily, contains no scent, and is preservative-free. Sourced in Mexico and manufactured in Canada, the collection features Mayan Magic Balm for the skin, and Lip Therapy. Additional information may be found at: www.lavigneorganics.com.
 
Skin Care with Rice Force
 
Another brand with an international source, is Rice Force Skin Care, a luxury line of Japanese skin care products made from 100% Japanese white rice. It was discovered by a sake brewery owner in Japan, who noticed workers handling sake daily had age-defying hands. The owner, who had a background in Agricultural Science, researched the active ingredients found in the rice, and embarked on creating the line. It has been successful in Japan for the past ten years, and found to be effective against dry skin, atopic dermatitis, UV rays, and extreme weather. It was introduced to the US market in 2010.
 
Junco Kennedy, Senior Vice President Marketing & Public Relations, Rice Force
Using a chemical-free, natural fermentation technology, the main ingredient, Rice Power Extract No. 11, was extracted purely from rice. The skincare benefits of the extract were classified by Japan’s Ministry of Health, Labor and Welfare, and claimed to “improve the skin’s moisture retention capacity.” The line includes Rice Force Make Up Remover, Rice Force Mild Face Wash, Deep Moisture Lotion, Deep Moisture Essence, Deep Moisture Cream, and UV Protect Milk SPF 25. All the products are fragrance-free, color-free, surfactant free, and free of petroleum and animal by-products. Rice Power Extract No. 11 is created with age-old fermentation methods. A combination of yeast, aspergillus, and lactobacillus and white rice extract undergoes a fermentation process to produce a natural ingredient that is high in amino acids, and has a low molecular weight. It is said to blend with both the skin’s natural moisture and oil, for deep penetration. Additional information may be found at: www.en.riceforce.com.
 
Hair Care, Makeup and More
 
Hair Room Service, a new concept in at-home salon appointments, and the brainchild of CEO and founder, Michael Dueñas, brings haircuts, blowouts, and personalized styling and service to celebrities, and non-celebrities alike, in the privacy of their homes or hotels. The services include makeup application, nail and hand care, closet revamping, makeover packages, and specialized styling for weddings and other occasions.

Hair Room Service works with numerous celebrity clients including Padma Lakshmi, Mariah Carey, and Paz de la Huerta; serves both men and women; has a reputation as one of Manhattan and Brooklyn’s luxury beauty amenity services for in-room salon appointments; and the team will climb your stairs and travel in any weather to their appointed rounds. More information is available at: www.hairroomservice.

Other standouts at the event included Jing Ai®, a gluten-free, vegan and paraben-free collection of color cosmetics, rich in Vitamins A and E, and manufactured without petrochemicals. Jing Ai®, which means “pure love” in Mandarin Chinese, was created by Donna Cristino, and features eco-chic makeup with sustainable packaging. The brand’s Sierra Rose Duos are named after different roses from around the world in memory of the founder’s grandmother.

Available in three shades, and infused with USDA-certified organic wild rose oil, grapes from the Napa Valley, and sunflower oil, the products are designed to bring a glow to the cheeks and eyelids, or anywhere a sun-kissed natural color is desired. The color is designed for use with its Kabuki brush, and each duo is packaged with wildflower seed paper that if planted and watered will grow a bouquet of wildflowers. Additional information is available at: www.JingAiSkin.com.

Evologie Stay Clear, a new approach for teens or adults seeking solutions for blemishes and breakouts, is based on a patent-pending YS3 Complex developed to meet the changing needs of troubled skin. A cleanser, serum, and cream work together to correct existing blemishes and protect against further breakouts. The product is claimed to clear blemishes rapidly, reduce scarring, and lighten spots, due to its YS3 Complex, offering an innovative solution for troubled skin.

Evologie Stay Clear Cleanser works to unclog pores, remove bacteria, and maintain skin’s natural pH balance. Intensive Blemish Serum targets problem skin rapidly to clear existing blemishes; and Stay Clear Cream is claimed to prevent future breakouts, with a non-drying, daily use (to be used twice a day) product that is claimed to reduce the formation of post-acne scars, dark spots, and discoloration. Seeking a solution for his daughter’s breakouts, Dr. Robert Nagel, an endontist, consulted with Dr. Gary Weinberger, and Richard Brown, a cosmetic chemist. Their combined efforts led to the creation of a formulation that would provide a long-term solution to control and manage acne-related and other skin conditions. More information is available at: www.evologie.com.

OmniMan All Natural Grooming Products for men, slated for launch in December 2012, claims to be a skincare brand for every man. Featuring natural formulations designed to benefit the skin and fight signs of aging, the brand utilizes ingredients that come from the Amazon Rainforest and the Andes of South America, to bring nutrients, vitamins, and minerals to the skin.

Blending natural, organic certified, food-grade ingredients, without parabens, synthetic sulfates, or synthetic fragrances or colors, the grooming line features a core collection of Damage Control Face Moisturizer, with Peruvian Maca and Chilean Soap Bark extract; Smooth It Over, with Seabuckthorn extract; and Dirt Off Face Wash, featuring Green Tea and Peruvian Maca. The unscented moisturizer is lightweight, non-greasy, and utilizes Peruvian Maca to promote firmer skin, Soap Bark Tree extract for skin concerns, and Rose Hip oil, with Vitamin E, to control signs of aging. A 100% vegan Shaving Brush complements the line. Additional information may be found at: www.getomniman.com.


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