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BASF Innaugurates Greater China HQ, Innovation Campus



Published January 23, 2013
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BASF has inaugurated its first Innovation Campus Asia Pacific and its new Greater China headquarters. The €55 million expansion of BASF’s site in Pudong, Shanghai, where the new facilities are located, marks the company’s most important innovation investment in the region to date. 
 
Ultimately employing more than 2,500 employees, the site will be one of BASF’s largest outside of Germany.

The new BASF Greater China head office includes approximately 1,500 work stations, comfortable social areas on every floor, and a state-of-the-art, multi-function theater.
“Innovations based on chemistry will play a key role in providing solutions to help Asia Pacific meet the challenges of sustainable development. Through close cooperation with materials scientists, technical experts, business colleagues and customers, BASF will create innovations from Asia, for Asia and the world. By 2020, we expect to have about 25% of our global R&D headcount in this region,” said Dr. Martin Brudermueller, vice chairman of the board of executive directors of BASF SE, responsible for Asia Pacific. BASF employs more than 800 people in research and development in Asia Pacific.

At the first phase of the new Innovation Campus Asia Pacific, approximately 450 researchers and developers in technical teams from 17 regional business units will come together, forming a powerful innovation hub for BASF in Asia Pacific. Scientists in close proximity to local markets will work in international and multi-disciplinary project teams. The Innovation Campus will also help intensify development of local scientific and technical talent and to foster collaboration with universities and scientific institutes in Asia Pacific. Further expansion of the facility is also planned, said BASF.

At the site, researchers will focus on advanced materials and sustainable solutions. Examples include biobased polymers for home and personal care applications. Additionally, a strong analytics and material physics team will support the R&D activities.

China is BASF’s third-largest market worldwide. The new Greater China head office will include administration, functional units, and sales and marketing for its business units with more than 1,500 work stations, comfortable social areas on each floor, and a state-of-the-art, multi-function theater.


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