Urban Decay, known for its covetable kits, debuted the Vice Palette ($59), an exclusive collection all about eyeshadow. It features 20 new and exclusive shades, plus a double-ended Good Karma Shadow & Crease Brush. The deep purple soft-touch case features a jeweled UD icon front and center, and with the push of a button, the lid opens. It is available at Sephora, Ulta, select Macy’s, Beauty.com and UrbanDecay.com. The brand also rolled out Build Your Own Palettes ($18 each) designed exclusively for Ulta, Sephora and Macy’s stores.