Breaking News

CeraVe Gets a New Year’s Makeover

January 29, 2013

Valeant executives say CeraVe is at an extremely exciting time in the brand’s development, including a re-packaging initiative.


This sensitive skin care line got a more contemporary look for 2013.
This sensitive skin care line got a more contemporary look for 2013. According to Alissa Hsu Lynch, vice president and general manager, consumer products, Valeant Pharmaceuticals North America LLC, “We’re building on the success of the brand by expanding into new product categories, while remaining true to our therapeutic positioning. We haven’t changed the packaging look since we first launched in 2005, and with this line-wide packaging restage, we wanted to give the brand a fresher, more contemporary look while at the same time dialing up CeraVe’s dermatology heritage.

“The restage features a new CeraVe logo that clearly states that the line was ‘developed with dermatologists’ and indicates how important that partnership is to the brand.In addition, we took the opportunity to make the line easier to shop with new color-coding and an improved copy hierarchy on pack.All of our new products will launch in the new look, and the rest of the line will be updated starting in the New Year,” concluded Hsu Lynch.

More info: www.cerave.com
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.