Breaking News

CeraVe Gets a New Year’s Makeover

January 29, 2013

Valeant executives say CeraVe is at an extremely exciting time in the brand’s development, including a re-packaging initiative.


This sensitive skin care line got a more contemporary look for 2013.
This sensitive skin care line got a more contemporary look for 2013. According to Alissa Hsu Lynch, vice president and general manager, consumer products, Valeant Pharmaceuticals North America LLC, “We’re building on the success of the brand by expanding into new product categories, while remaining true to our therapeutic positioning. We haven’t changed the packaging look since we first launched in 2005, and with this line-wide packaging restage, we wanted to give the brand a fresher, more contemporary look while at the same time dialing up CeraVe’s dermatology heritage.

“The restage features a new CeraVe logo that clearly states that the line was ‘developed with dermatologists’ and indicates how important that partnership is to the brand.In addition, we took the opportunity to make the line easier to shop with new color-coding and an improved copy hierarchy on pack.All of our new products will launch in the new look, and the rest of the line will be updated starting in the New Year,” concluded Hsu Lynch.

More info: www.cerave.com
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.