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CeraVe Gets a New Year’s Makeover

January 29, 2013

Valeant executives say CeraVe is at an extremely exciting time in the brand’s development, including a re-packaging initiative.

This sensitive skin care line got a more contemporary look for 2013.
This sensitive skin care line got a more contemporary look for 2013. According to Alissa Hsu Lynch, vice president and general manager, consumer products, Valeant Pharmaceuticals North America LLC, “We’re building on the success of the brand by expanding into new product categories, while remaining true to our therapeutic positioning. We haven’t changed the packaging look since we first launched in 2005, and with this line-wide packaging restage, we wanted to give the brand a fresher, more contemporary look while at the same time dialing up CeraVe’s dermatology heritage.

“The restage features a new CeraVe logo that clearly states that the line was ‘developed with dermatologists’ and indicates how important that partnership is to the brand.In addition, we took the opportunity to make the line easier to shop with new color-coding and an improved copy hierarchy on pack.All of our new products will launch in the new look, and the rest of the line will be updated starting in the New Year,” concluded Hsu Lynch.

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