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Colgate-Palmolive Heads in One Direction

January 29, 2013

Colgate-Palmolive has rolled out new 1D—aka pop group One Direction—themed oral care products available exclusively in the US. The products include 1D Colgate MaxFresh Power or manual toothbrushes and 1D Colgate MaxFresh toothpaste in a fresh mint flavor, which will be on store shelves this month.

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