FRANCE: Home to some of the world’s most famous cosmetics and personal care brands, Paris should prove to be the perfect host for In-Cosmetics as it returns to the French capital on April 16-18, 2013. According to organizers, the show will feature more than 600 exhibitors. In addition, attendees are invited to follow an H2O Trail to discover unique formulations, new ingredients, product concepts and technologies that all use water innovatively for the development of creative personal care products. Two panel discussions with keynote speakers from leading brands will further delve into innovations and initiatives to reduce water consumption and limit water pollution.
Also new at In-Cosmetics 2013 will be two new zones. At Fragrance in Cosmetics, visitors can meet with fragrance houses, producers and distributors of fragrance ingredients, who will showcase their latest products, technologies and know-how. Testing and Regulation will provide a dedicated platform for visitors to gain advice from exhibitors on the increasingly important legal frameworks in Europe, Asia and the US, as well as the latest advances in testing technologies that will help ensure superior product efficacy.
The educational program will include innovation seminars highlighting exhibitors’ most recent ingredient launches and marketing trends presentations designed to inspire creative thinking and inform visitors of the latest industry trends.
The Innovation Zone returns, where exhibitors will display new products launched during the six months prior to the show. Daily product demonstrations from Mintel will give attendees the opportunity to see, touch and taste the latest worldwide innovations.
Attendees will be able to plan their visit to In-Cosmetics 2013 with the show’s newly-launched app, www.in-cosmetics.com/App.
This year, four awards will be presented to honor innovation and outstanding achievement. The Lifetime Achievement Award makes its return for a second time to celebrate lifelong dedication to the industry and the Innovation Zone Best Ingredient award will recognize the development of three unique active or functional ingredients. Awards will also be handed out for Best New Ingredient and Most Creative Application.
More info: www.in-cosmetics.com