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L’Oréal Creates Saudi Subsidiary

Published January 25, 2013
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SAUDI ARABIA: In order to reinforce its presence in the Kingdom of Saudi Arabia, a market in which the company’s brands have been present since 1982, L’Oréal has created a new subsidiary based on a joint venture with Al Naghi Group.

In 2000, L’Oréal appointed Al Naghi Group as its sole distributor for its consumer products, active cosmetics and professional products divisions.

The new subsidiary, L’Oréal KSA, will manage a portfolio of brands including, among others, L’Oréal Professional, Kerastase, L’Oréal Paris, Garnier, Maybelline New York and Vichy.

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