Breaking News

L’Oréal Opens Hair Color Plant in Mexico

January 24, 2013

MEXICO: With an investment of more than $100 million, L’Oréal has opened a second plant in Mexico, which the beauty giant contends is the largest hair color production plant in the world in terms of production capacity. The new factory will double the production capacity in Mexico, and will supply both Latin America and North America.

Focusing entirely on hair color products, the 32,000-square meter facility is located in the “Logistik II” Industrial Park, in Villa de Reyes, State of San Luis Potosí. L’Oréal’s other production plant is located in Mexico City.

In line with the group’s ambition to reach one billion new consumers in the next 10 years, this new factory is also a part of L’Oréal’s global strategy toward greater specialization of its production by business segment.

The plant in San Luis Potosí started operations in April 2012, with a targeted production of over 100 million units in 2013, and over 210 million in 2014—for a total production of 400 million cosmetics units in the country (including the Mexico City plant). It currently manufactures hair color products for L’Oréal Paris, Garnier, SoftSheen Carson and, beginning this year, for L’Oréal Professionnel.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017